Blogs

Family Office vs Wealth Management: The Overlap, the Gaps, and the Real Choice

Family Office vs Wealth Management: The Real Impact on Wealth Oversight

The way wealth is overseen determines whether a family achieves continuity or faces recurring gaps. For high-net-worth individuals, the question is not only who manages investments but who safeguards governance, reporting, and family priorities.

Family offices emerged when wealthy families recognized that traditional wealth management could not effectively address their financial complexity, lifestyle needs, or legacy planning within a single structure. Unlike traditional wealth management, a family office integrates financial affairs with family governance, tax, and estate planning.

This difference plays out in practice:

  • Family offices consolidate reporting, codify governance rules, and preserve control within the family.
  • Wealth management firms deliver portfolio management and financial planning, but leave administration and governance outside their scope.
  • Families managing significant wealth must decide whether investment advice alone is sufficient or whether a dedicated office is needed to align financial strategies with the family’s values.

Family Office vs Wealth Management: Scope and Outcomes

Aspect Family Office Wealth Management Implication for Families
Primary Focus Governance, reporting, and holistic financial affairs Investment advice and portfolio management Families must decide whether oversight or returns is the bigger gap to fill
Governance & Control Codifies governance rules, supports family governance frameworks, and aligns financial strategies with the family’s values Limited role; governance sits outside their mandate Without governance, decisions risk being fragmented or reactive
Service Scope Family office provides estate planning, tax optimization, lifestyle management, concierge services, and charitable giving Traditional wealth management services focus on investment advisory services, retirement planning, and asset allocation Scope determines whether families cover financial complexity or leave gaps
Team & Structure Dedicated team or outsourced family office supporting a single family or multi-family office Wealth managers serving multiple clients with standardised models A family office offers personalization; wealth management provides efficiency
Legacy & Continuity Focused on legacy planning, succession, and multi-generational wealth planning Limited to financial strategies and long-term investment advice Continuity depends on whether family priorities beyond investments are addressed

Many family offices today exist because families have recognized the cost of not acting early: fragmented reporting, reactive decision-making, and structures that fail to benefit future generations. The decision between family office and wealth management is, at its core, a decision about continuity.

The Overlap Between Family Office and Wealth Management

At first glance, the distinction between family office vs wealth management seems sharp. Yet in practice, both share a foundation built on investment management and financial planning for high-net-worth individuals. This overlap often confuses families deciding how best to manage significant wealth and financial complexity.

Investment management as the common ground

Both family offices and wealth management firms focus on managing portfolios and aligning strategies with financial objectives.

  • A family office provides direct oversight of investment portfolio management, often blending public markets with private equity and private investments.
  • Traditional wealth management services rely on wealth managers and financial advisors who emphasize diversification, asset allocation, and retirement readiness.
  • In either model, performance reporting and portfolio analysis remain central to sustaining the family’s wealth across future generations.

Risk management and financial security

Families also see overlap in how both structures handle risk management and financial security.

  • A private wealth management firm typically uses market models to balance risk and return.
  • Family offices, by contrast, embed risk oversight within governance frameworks, ensuring decisions reflect the family’s values as well as financial strategies.
  • In both models, the primary aim is stability, but the methods differ in how risks associated with family governance or complex financial structures are addressed.

Financial management functions across both models

Beyond investments, both family offices and wealth management firms address broader financial management needs.

  • Families turn to these structures for tax optimization, estate planning, and financial planning services.
  • Reporting platforms in both models provide clarity on assets, liabilities, and financial strategies, enabling families to manage substantial wealth effectively.
  • While wealth management firms focus on standardized processes across multiple clients, family offices adapt these functions into tailored frameworks.

The overlap is real, but the delivery is not the same. Families must look past the surface and ask whether they need the efficiency of traditional wealth management services or the deeper integration that a family office provides.

Where the overlap converges and where it diverges

Function Family Office Wealth Management Firm
Investment management Oversees public markets, private equity, and direct investments with dedicated governance oversight. Provides portfolio management and investment advisory services primarily focused on liquid investments across multiple clients.
Risk management Embedded into family governance, aligned with the family’s values and long-term priorities. Market-driven models focused on balancing risk and return.
Financial management Tailors tax optimization, estate planning, and reporting to complex family structures. Offers standardized financial planning and tax services for broader client bases.
Scope of service Deep integration of governance, lifestyle management, and legacy planning. Concentrated on traditional wealth management services such as asset allocation and retirement planning.

The overlap is real, but the delivery is not the same. Families must look past the surface and ask whether they need the efficiency of traditional wealth management services or the deeper integration that a family office provides.

What Family Offices Provide That Wealth Management Cannot

Wealth management ensures investments are handled, but it rarely extends into governance or personal affairs. A family office exists precisely to fill that gap, giving families control over both financial well-being and the structures that safeguard it. Unlike traditional wealth management, a traditional family office integrates administration, governance, and lifestyle oversight alongside investment management.

Comprehensive family office services

The scope of family office services goes beyond asset management.

  • Families gain estate planning, tax services, and wealth transfer planning built for multi-generational continuity.
  • Charitable giving programs are coordinated so that philanthropy reflects the family’s values.
  • Administrative needs — from consolidated reporting to financial planning — are managed under one structure.

Lifestyle management and concierge services

Family members expect seamless handling of personal and financial affairs.

  • Bill payment, property oversight, and yacht management are managed with the same rigor as investment management.
  • Concierge services enable families to streamline complex financial tasks, allowing them to focus on their priorities rather than administrative details.

Family governance and legacy planning

Governance is often the decisive difference between a family office and a wealth manager.

  • Consultants and advisors codify decision-making rules and succession frameworks, ensuring continuity across generations.
  • Legacy planning aligns investments, estate structures, and philanthropy with the family’s values and long-term financial objectives.

Estate planning as a core service

For wealthy families, estate planning is not optional.

  • A family office ensures trusts, wills, and ownership records are kept current.
  • These frameworks safeguard financial well-being while facilitating a smooth transition of wealth to future generations.
  • By embedding governance into legal structures, families avoid disputes and preserve stability.

A family office provides more than investment management. It delivers an integrated system where financial well-being, family governance, and personal priorities move together. That is the essential gap wealth management alone cannot close.

Wealth Management: What It Offers and What It Misses

Wealth management refers to advisory services focused on investment advice, financial planning, and retirement readiness. For many families, it is the first step in organizing substantial wealth. A private wealth management firm helps structure portfolios, monitor risks, and create strategies for financial security.

Traditional wealth management services

Wealth management firms serve multiple clients with a broad range of investment and planning tools.

  • Services include portfolio management, asset management, and investment portfolio management tailored to each client’s financial objectives.
  • Financial advisors guide asset allocation across public markets, bonds, and mutual funds.
  • These firms also provide estate planning, tax optimization, and wealth transfer planning, though often in standardized ways.
  • For high-net-worth individuals, traditional wealth management offers access to investment advice without requiring the infrastructure of a dedicated team.

Limits of traditional wealth management

The model works well for straightforward financial affairs, but it cannot match the depth of a traditional family office.

  • Wealth managers do not handle governance frameworks or legacy planning that keep family members aligned across generations.
  • They rarely support lifestyle management such as bill pay, property oversight, or yacht management, areas that family offices handle as part of daily administration.
  • Complex financial structures such as private investments, direct investments, and multi-generational wealth planning often require more oversight than wealth management services can provide.
  • Unlike a family office, wealth management does not integrate the family’s financial priorities with governance, succession, and continuity needs.

Families managing significant wealth eventually face wealth complexity that advisory services alone cannot resolve. A traditional family office or multi-family office is often needed when financial strategies must extend beyond investments to include governance, reporting, and personal affairs. Wealth management remains valuable, but its scope is narrow compared to the integrated support a family office provides.

Single vs Multi-Family Offices: Understanding the Models

The main types of family offices are single-family offices and multi-family offices. Both models go beyond what traditional wealth management firms provide, but they serve different needs depending on wealth complexity, governance requirements, and scale. For high-net-worth families, choosing the right model often determines whether wealth oversight remains simple or becomes fragmented.

Single-Family Office: Managing Significant Wealth for One Family

A single-family office is typically created by ultra-high-net-worth families when financial complexity demands dedicated systems and staff.

  • It delivers personalized services across investment management, asset management, and reporting.
  • Family members benefit from direct oversight of private investments, private equity, and real estate.
  • Governance frameworks, estate planning, and lifestyle management are all designed around the family’s values.
  • A traditional family office structure often involves a dedicated team responsible for every aspect of the family’s financial affairs.

The strength of a single-family office is control. One family, one set of rules, and no compromise on privacy. The challenge is the cost and infrastructure required to sustain it.

Multi-Family Office: Cost Efficiency and Shared Services

A multi-family office extends the same principles but shares them across more than one family.

  • It serves many family offices under one umbrella, offering scale and efficiency.
  • Families gain comprehensive wealth management services without building a full in-house operation.
  • Platforms offer consolidated reporting, access to alternative investments, and cross-border structures at a lower cost.
  • For high-net-worth families not yet ready for a dedicated structure, a multi-family office offers a balanced path.

A multi-family office acts as a bridge between traditional wealth management and a fully dedicated single-family office. It makes advanced capabilities available without requiring the substantial wealth needed to justify a private infrastructure.

When to Choose Family Office vs Wealth Management

The choice between a family office and wealth management is not simply about size. It reflects the complexity of wealth, the family’s values, and the scale of their financial objectives. For some, traditional wealth management is enough. For others, especially ultra-wealthy families, only a family office provides the control and integration required to manage substantial wealth.

Why high-net-worth individuals often start with wealth management

Most families begin with financial institutions such as private banks or wealth managers.

  • These firms provide access to investment advice, financial planning, and portfolio oversight.
  • They suit families whose main priority is investment growth rather than governance or administration.
  • Early engagement with wealth managers also helps families test strategies before building a dedicated office.

When a family office becomes necessary

As wealth grows, financial affairs become more complex.

  • Families managing significant wealth often need governance frameworks, reporting systems, and estate planning that wealth management alone cannot deliver.
  • A dedicated team within a single-family or multi-family office can integrate investment management with administration, lifestyle services, and tax planning.
  • For ultra-wealthy families, the family office becomes the natural structure to align strategy with legacy goals.

Where wealth management still fits

Traditional wealth management services remain relevant for families with broad investment needs but limited complexity.

  • Families who seek diversification across markets, but do not require governance or lifestyle support, often prefer these services.
  • Wealth managers deliver efficiency and cost-effective solutions, particularly for those not ready to fund a full office.

The decision is less about replacing one with the other and more about timing. Financial institutions provide a strong starting point, but as wealth complexity deepens, a family office is often required to secure continuity across generations.

Situation Wealth Management Fits Family Office Fits
Wealth level High net worth individuals with substantial wealth but straightforward structures Ultra wealthy families managing complex ownership and global holdings
Scope of need Broad range of investment strategies, retirement planning, and financial objectives Governance, estate planning, lifestyle management, and multi-generational wealth planning
Service provider Financial institutions, wealth managers, and private banks Single-family or multi-family office teams dedicated to one or more families
Complexity level Limited governance requirements and simpler tax structures Complex financial affairs, private investments, and cross-border compliance
Outcome Cost efficiency and access to advisory services Control, continuity, and alignment with the family’s values

How to Match the Right Structure to Wealth and Goals

Selecting the right model is not about labels. It is about aligning governance, investment strategies, and long-term wealth objectives. A family office depends on scale and complexity, while wealth management remains a strong option when financial affairs are more straightforward.

When an Outsourced Family Office Makes Sense

An outsourced family office can be the right choice for affluent families who need more than wealth management but are not ready for a full single-family office.

  • It combines advisory services with administrative support, including reporting, tax coordination, and bill payment.
  • Families gain access to expertise commonly available only in larger offices without bearing the full cost of a dedicated team.
  • This model offers flexibility, enabling families to scale services as their wealth complexity increases.

Choosing Between Personalized Services and Scale

At its core, the decision is a trade-off.

  • A family office delivers personalized services built around governance, legacy, and lifestyle priorities.
  • Wealth management firms and financial institutions offer efficiency and scale through standardized advisory services.
  • Families must weigh whether investment advice alone meets their needs, or whether continuity and governance require a dedicated structure.

The real choice is not between competing providers but between approaches. Families must decide whether the efficiency of wealth management is sufficient or whether their goals demand the integrated oversight of a family office.

Structure Best Fit Scope of Services Cost & Scale Key Limitation
Wealth Management High net worth individuals with straightforward financial affairs Investment advice, financial planning, portfolio management Cost-efficient, scalable across many clients Does not cover governance, lifestyle, or complex administration
Outsourced Family Office Affluent families with growing complexity, but not ready for a full office Advisory services + administrative support (reporting, tax, bill pay) Moderate cost, flexible scaling Limited personalization compared to a dedicated office
Single-Family or Multi-Family Office Ultra-wealthy families managing significant wealth and governance needs Comprehensive services: governance, asset management, lifestyle, estate planning High cost, requires infrastructure or sharing across families Cost and complexity may be more than some families need

The Long-Term Impact of Choosing Family Office vs Wealth Management

The structure a family chooses today sets the tone for decades to come. A wealth management firm can provide investment growth and planning, but a family office integrates governance, administration, and strategy into one system. The difference determines whether wealth is simply managed or preserved for future generations.

Preserving Wealth Across Future Generations

Family offices specialize in planning for multi-generational wealth.

  • They embed succession frameworks, estate planning, and governance systems that ensure substantial wealth is transferred smoothly and efficiently.
  • Reporting and oversight keep family members aligned, reducing disputes and protecting stability.
  • Legacy planning becomes a continuous process rather than a one-time legal exercise.

Aligning Financial Strategies With the Family’s Values

Both models influence financial outcomes, but the depth of their influence differs.

  • Family offices align investment management, asset management, and charitable giving with the family’s values.
  • Wealth managers focus on financial objectives, including diversification, growth, and retirement readiness.
  • The distinction matters: one prioritizes efficiency, the other continuity of vision.

The decision between family office and wealth management is not about replacing one with the other. It is about knowing which structure matches the family’s complexity and long-term priorities. Families who recognize this early avoid fragmented oversight and build systems strong enough to preserve both wealth and legacy.

Speak to Us


Password Policy

    • Passwords should consist of a minimum of EIGHT characters to a maximum of THIRTY characters.
    • Password complexity should be a combination of alphanumerical, at least one upper case, at least one lower case character, and at least one special character.
    • Password should contain at least one numerical value (e.g. 0-9)
    • Password should contain at least one each of upper and lower case characters (e.g., az, A-Z)
    • Password should contain at least one special character (e.g. !@#$%^&*()+=)
    • The system should not allow reusing the last 3 passwords.
    • The system should not allow using the user’s first and or last name used in the system.
    • The system should not allow using a username, email id, or phone no. used in the system.
    • Password should not be allowed to contain a sequence of repeated characters e.g. aaa123 is an invalid password
  • Asset Vantage Software Licensing Agreement

     

    This is a binding legal agreement between the natural person or legal person (“Licensee” or “you”) agreeing to these terms of service (“Agreement”) and Asset Vantage Inc. (“Company” “us,” or “we”). This Agreement along with any other terms and policies referenced herein, and are incorporated herein by reference form an integral part hereof, as amended from time to time and constitute a legally binding agreement as of the Effective Date (as defined below). This Agreement is between the Company and you, either individually, or on behalf of your employer or any other entity which you represent (“you” or “your”). In case you represent your employer or another entity, you hereby represent that (i) you have full legal authority to bind your employer or such entity (as applicable) to this Agreement; and (ii) after reading and understanding this Agreement, you agree to the terms of this Agreement on behalf of your employer or the respective entity (as applicable), and this Agreement shall bind your employer or such entity (as the case may be). Please note that you are deemed as an Authorized User (defined below) representative of your employer or an entity (as applicable) if you are using your employer or an entity’s email address in registering into the service.

    You acknowledge that this Agreement is binding, and you affirm and signify your consent to this Agreement, by either: (i) clicking on a button or checking a checkbox for the acceptance of this Agreement; or (ii) subscribing/registering for using or accessing the service, sites or any of our mobile application, whichever is earlier (the “Effective Date”).

    If you do not agree to comply with, and be bound by, this Agreement or do not have authority to bind your employer or any other entity (as applicable), please do not accept the terms under this Agreement or access or use the service or the sites or any of our mobile application.

    1. Definitions: For purposes of this Agreement, the following terms have the following meanings:

    “Authorized Users” means the individual persons who are officers, employees or advisors to the Licensee (or who are Families or CPAs to Families) expressly authorized to use the Software by the Licensee pursuant to the license granted under this Agreement, provided that a User License may be reassigned from time to time by Licensee to a new Authorized User who is replacing a former Authorized User who is no longer permitted to use the Software.

    Confidential Information” Confidential Information shall include, but not be limited to:

        • any information provided by one Party to the other Party, or developed by one Party for the other Party within the framework of this Agreement, including credentials supplied by the Company to the Licensee to access the Software Platform;
        • all improvements, research, data, materials, products, technology, specifications, manuals, plans, samples, procedures, know-how, concepts, teaching or development techniques, intellectual property, pricing methods, formulas, other information not generally known outside of the Party and its affiliates, and other ideas related to the Party whether existing tangibly or intangibly in oral, written, electronic or other forms;
        • data collected during any sales effort;
        • names, identifying information, or other information regarding a Party’s customers, employees, independent contractors or other associates;
        • information generated or obtained in connection with the Parties’ pricing, proposals or contracts (including the provisions of this Agreement);
        • the Parties’ procedures, programs, guidelines or policies;
        • information designated in writing as “confidential”;
        • anything that any court or law of any jurisdiction governing the objects of this clause deems confidential or privileged, or
        • anything that, upon disclosure, could be detrimental to the interests of a Party or any of a Party’s clients, members, or employees, whether or not the Company identifies the information as confidential or privileged. Each Party acknowledges that the Confidential Information of the other Party constitutes valuable confidential and proprietary information.

     

    However, neither Party’s Confidential Information shall include any information that:

        • was known by the receiving Party at the time of disclosure to it by the disclosing Party, or that is independently developed or discovered by the receiving Party, after disclosure by the disclosing party, without the aid, application or use of any item of the disclosing Party’s Confidential Information, as evidenced by written records;
        • is now or subsequently becomes, through no act or failure to act on the part of the receiving Party, generally known or available;
        • is disclosed to the receiving Party by a third party authorized to disclose it; or
        • is required by law or by court or administrative order to be disclosed; provided, that the receiving Party shall have first given prompt notice to the other Party of such required disclosure.

    “Documentation” means user manuals, technical manuals and any other materials made available by Company, in electronic or other form, that describe the operation, use or technical specifications of the Software.

    “Intellectual Property Rights” means any and all registered and unregistered rights granted, applied for or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

    “Person” means an individual, corporation, partnership, joint venture, limited liability company, governmental authority, unincorporated organization, trust, association or other entity.

    “Software” means platform procured by the Licensee as software as a service (SaaS) and all modifications thereto from the Company. This includes any technical documentation, instructions, etc., regarding the software. The software also includes a series of instructions, rules, routines, or statements that allow or cause the software to perform a specific operation or series of operations, the recorded information comprising viewing design details, algorithms, processes, flow charts, formulas, related material that would enable the computer program to be produced or created, graphical interface, images, design materials, and scheme design.

    “Term” has the meaning set forth in Clause 11 of this Agreement.

    “Third Party” means any Person other than Licensee or Company.

    1. Scope and Grant of License.

     

    • Subject to Licensee’s compliance with all terms and conditions set forth in this Agreement and regular payment of the License Fee, the Company hereby grants to the Licensee a non-exclusive, non-transferable, non-sub-licensable and revocable limited license during the Term to use, solely by and through its Authorized Users, the Software along with the Documentation (“Software Platform”), solely as set forth in this Clause 3. This license grants Licensee the right, to use and access the Software Platform in accordance with this Agreement which more particularly set out in Appendix III (“Scope”) and the Documentation. By entering into this Agreement, the Licensee agrees to be legally bound by its terms and conditions.

     

    • The Licensee acknowledges and agrees that pursuant to the license, the Licensee shall not acquire any ownership interest in the Software Platform or any other rights thereto other than to use the Software Platform in accordance with the license granted, and subject to all terms, conditions, and restrictions, under this Agreement. Further, the Licensee acknowledges and agrees that the Company has only granted the Licensee the license to use the Software Platform as per the terms of this Agreement and the Software Platform is not being sold to the Licensee.

     

    1. License Fee. Licensee agrees to pay for the Software Platform a [monthly/annual] fee as set out in the Appendix I (“License Fee”) for the Term.

     

    1. Use Restrictions.
        • Licensee shall not, and shall ensure its Authorized Users do not, either directly or indirectly:
        • provide any other Person, other than Authorized Users, with access to or use of the Software Platform;
        • modify, amend, translate, adapt or otherwise create derivative works or improvements, whether or not patentable, of the Software Platform or any part thereof;
        • combine the Software or any part thereof with, or incorporate the Software or any part thereof in, any other programs;
        • reverse engineer, disassemble, decompile, decode, modify, amend or otherwise attempt to derive or gain access to the source code of the Software or any part thereof;
        • remove, delete, alter or obscure any trademarks or any copyright, trademark, patent or other intellectual property or proprietary rights notices provided on or with the Software Platform, including any copy thereof;
        • rent, lease, lend, sell, sublicense, assign, distribute, publish, transfer or otherwise make available the Software Platform, or any features or functionality of the Software Platform, to any Third Party (other than Authorized Users) for any reason;
        • use the Software Platform in violation of any law, regulation or rule;
        • use the Software Platform for purposes of developing or assisting a third party in developing a competing software or platform, product or service or any other purpose that is to the Company’s commercial disadvantage.
        • use the Software for purposes of competitive analysis or the development of a competing software product or service or product having the same and/or similar function as the Software Platform.
        • This Agreement does not grant the Licensee any rights whatsoever in relation to the Company’s trademarks or service marks; and
        • The Licensee shall not use the Software Platform into any country in violation of any export control laws or regulations.
    1. Responsibility for Use of Software.
        • The Licensee is responsible and liable for all uses of the Software Platform through access thereto provided by Licensee, directly or indirectly. Specifically, and without limiting the generality of the foregoing, the Licensee shall at all times be responsible and liable for all actions and omissions of the Authorised Users. If the Company at any time determines that the Licensee’s use of the Software is in excess of the Scope then:

    a. The Licensee shall, within thirty (30) days following the date of Company’s written notification thereof, pay to Company the additional License Fees for such excess use. In determining the License Fee payable pursuant to the foregoing, unless Licensee can demonstrate otherwise by documentary evidence, all previously unknown excess use of the Software shall be deemed to have commenced on the commencement date of this Agreement and the rates for such licenses shall be determined without regard to any discount to which the Licensee may have been entitled had such use been properly licensed prior to its commencement (or deemed commencement); and

    b. The Company reserves the right to forthwith terminate this Agreement and initiate the legal proceedings against the Licensee for breach of terms of this Agreement and recovery of the amounts due.

        • The Licensee shall use commercially reasonable efforts to safeguard the Software Platform from infringement, replication in any form, misappropriation, theft, misuse, or unauthorized access. Licensee shall promptly notify the Company if Licensee becomes aware of any violation of Company’s Intellectual Property Rights in the Software Platform.
    1. Support Services.
        • Subject to Clause 8.1, during the Term of this Agreement, the Company may provide basic software support services described in the pricing proposal as set out in Appendix I.
        • The Company shall have a right to stop providing support services if the Licensee and/or any of it Authorised Users:
        • breach any of the terms of this Agreement; or
        • use the Software Platform in excess or not in accordance with the Scope
        • The Company may provide updates and maintenance on the Software at its sole discretion.
    1. Collection and Use of Information.
        • Licensee acknowledges that Company may, directly or indirectly through the services of Third Parties, collect and store information regarding use of the Software and about equipment on which the Software is used or through which it otherwise is accessed and used, through the provision of support services.
        • Licensee agrees that the Company may use such information for any purpose related to any use of the Software by Licensee or on Licensee’s equipment, including but not limited to:
        • improving the performance of the Software; and
        • verifying Licensee’s compliance with the terms of this Agreement and enforcing the Company’s rights, including all Intellectual Property Rights in and to the Software.
    1. Confidential Information.
        • In connection with the performance of the Parties’ obligations under this Agreement, each Party may provide to the other Party, and the other Party shall have access to, the first Party’s Confidential Information. Notwithstanding any other content of this Clause 9, Licensee hereby permits the Company to use the Licensee’s name in the Company’s marketing material to the limited extent of identifying the Licensee as a customer that uses the Software Platform.
        • Each Party shall exercise due care to prevent the unauthorized use or disclosure of the other Party’s Confidential Information, and shall not, without the other Party’s prior written consent: (a) use the other Party’s Confidential Information for any purpose other than performing its obligations under this Agreement; or (b) disclose or otherwise make available, directly or indirectly, any item of the other Party’s Confidential Information to any person or entity other than those employees, independent contractors, agents or investigators of such Party and/or its affiliated entities (collectively, “Representatives“) who reasonably need to know the same in the performance of such Party’s obligations under this Agreement, or in order to make decisions or render advice in connection therewith. Each party shall protect the confidentiality of the Confidential Information of the other party with the same degree of care, as such party uses to protect its own Confidential Information, and in no event, less than reasonable care. For the convenience of the Parties, each Party acknowledges that unless precluded in writing by the other Party, Confidential Information may be transmitted to a Party and/or its Representatives via the Internet.
        • In the event of an actual or threatened breach of the above confidentiality provisions, the non-breaching Party shall have no adequate remedy at law and shall be entitled to immediate injunctive and other equitable relief, without bond and without the necessity of showing actual money damages.

     

    1. Intellectual Property Rights.

    Licensee acknowledges and agrees that the Software Platform is provided by the Company under a non-exclusive, non-transferable, non-sub-licensable, revocable license. The Licensee shall not have any interest in the Software Platform including but not limited to any ownership interest in the Software Platform or any other rights thereto other than to use the same in accordance with the terms of this Agreement. The Company reserves and retains its entire right, title and interest in the Software Platform and all Intellectual Property Rights arising out of or relating to the Software Platform. The Licensee shall use all efforts to safeguard the Software Platform from infringement, misappropriation, theft, misuse or unauthorized access. The Licensee shall promptly notify the Company if the Licensee becomes aware of any violation of the Company’s Intellectual Property Rights in the Software Platform and fully cooperate with the Company in any legal action taken by Company to enforce its Intellectual Property Rights. The Licensee acknowledges and agrees that the Licensee, and not the Company, shall be solely responsible for the investigation, defense, settlement and discharge of any intellectual property infringement claim or suit, or any other harm or damages resulting from Licensee’s use of or access to the Software Platform.

    1. Term and Termination.
    • This Agreement and the license granted hereunder shall remain in effect for the term set forth in the order form as set out in Appendix I. The license is valid for a period of 12 months from the date of activation (“Term”) unless otherwise indicated in the order form as set out in Appendix I. This Agreement will renew automatically for another twelve month period at the expiration date (“Extended Term”) unless the Licensee provides a written notice of termination sixty (60) days prior to the date of expiry of the License.
    • Without prejudice to any other rights or remedies and notwithstanding anything contained in Clause 11.1 above, the Company shall have an unfettered right to terminate this Agreement at any time upon Licensee’s failure to comply with all the terms and conditions of this Agreement.
    • Company may terminate this Agreement, effective immediately, if the Licensee files itself, or any other Person has filed against the Licensee (and fails to obtain a dismissal within sixty (60) days thereof), a petition for voluntary or involuntary bankruptcy or pursuant to any other insolvency law, makes or seeks to make a general assignment for the benefit of its creditors or applies for, or consents to, the appointment of a trustee, receiver or custodian for a substantial part of its property.
    • Upon expiration or earlier termination of this Agreement, the license granted hereunder shall also terminate, and Licensee shall cease using and destroy (to the extent reasonably practicable) all copies of the Software Platform. No expiration or termination shall affect Licensee’s obligation to pay all Licensee Fees that may have become due before such expiration or termination, or entitle Licensee to any refund, in each case except as set forth in Clause 11.3.
    1. Limited Warranties, Exclusive Remedy and Disclaimer/Warranty Disclaimer.
    • The Company warrants that, during the Term, the Software will substantially contain the functionality described in the Documentation, and when properly accessed and used on a computer (as per requirements specified in the Documentation) and operated in accordance with the Documentation the Software shall substantially perform in accordance therewith. However, the Company does not represent or warrant that any and/or all errors will be corrected and that any and/or all incidents will be prevented or corrected.
    • The warranties expressly set forth in this Clause will not apply and will become null and void (i) if Licensee breaches any provision of this Agreement, and/or (ii) if Licensee and/or any Authorized User and/or any other Person to whom access to the Software is provided , whether or not in violation of this Agreement:
    • uses the Software Platform on or in connection with any hardware or software not specified in the Documentation, provided that the warranties in this Section shall continue to apply to Software that is installed or used on any hardware, software, configuration or operating system in accordance with the Documentation; or
    • misuses the Software, including any use of the Software other than as specified in the Documentation.
    • During the Term of this Agreement, if the Software fails to perform substantially in accordance with the Documentation, and such failure is not excluded from warranty pursuant to Clause 12.1, the Company will, at its sole option, use commercially reasonable efforts to repair the Software, provided that Licensee provides Company with all information which the Company requests to resolve the reported failure, including sufficient information to enable the Company to recreate such failure. Provided further that, the Licensee shall within 5 days after such failure has occurred, notify in writing to the Company informing about the failure. The Licensee acknowledges and agrees that the Software Platform may produce inaccurate results because of a failure or fault within the Software Platform for reasons not attributable to the Company or failure by Licensee to properly use and/or deploy the Software Platform. The Licensee assumes full and sole responsibility for any use of the Software Platform and bears the entire risk for failures or faults within the Software Platform on account of reasons not attributable to the Company. Licensee agrees that regardless of the cause of failure or fault or the form of any claim, the Company’s obligation if any shall be governed by this Agreement. Further, the Licensee acknowledges that the remedies set forth in this Clause 12.3 are Licensee’s sole remedies and Company’s sole liability with respect to the warranties provided in this Clause 12.
    • The software and documentation are provided to licensee on an “as is where is” basis and with all faults and defects without warranty of any kind other than as expressly set forth in this Clause 12. The Company, on its own behalf and on behalf of its affiliates expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the software and documentation, including all implied warranties of merchantability, fitness for a particular purpose, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the licensed Software Platform will meet the Licensee’s requirements, achieve any intended results, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.
    • The Licensee represents and warrants that it has due authorisations to enter into this Agreement and perform its obligations. Further, the Licensee represents and warrants that its is not barred under law, contractually or otherwise to enter into this Agreement and perform its obligations.
    1. Limitation of liability
    • The Company and its affiliates, shall not be liable to the Licensee or to any third party for any use, interruption, delay or inability to use the software, lost revenues or profits, delays, interruption or loss of services, business or goodwill, loss or corruption of data, loss resulting from system or system service failure, malfunction or shutdown, failure to accurately transfer, read or transmit information, failure to update or provide correct information, system incompatibility or provision of incorrect compatibility information, or breaches in system security, or for any consequential, incidental, indirect, exemplary, special or punitive damages, whether arising out of or in connection with this agreement, breach of contract, tort (including negligence) or otherwise, regardless of whether such damages were foreseeable and whether or not the Licensee was advised of the possibility of such damages.
    • In no event will the Company’s and its affiliates’, collective aggregate liability under or in connection with this Agreement or its subject matter, under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability and otherwise, exceed the total amount paid to the Company under this agreement for immediately preceding three month period.
    1. Export Regulation.

    The Software Platform may be subject to US export control laws, including the US Export Administration Act and its associated regulations. The Licensee shall not, directly or indirectly, export, re-export or release the Software Platform to, or make the Software Platform accessible from, any jurisdiction or country to which export, re-export or release is prohibited by law, rule or regulation. The Licensee shall comply with all applicable federal laws, regulations and rules, and complete all required undertakings (including obtaining any necessary export license or other governmental approval), prior to exporting, re-exporting, releasing or otherwise making the Software Platform available outside the US.

    1. Indemnification

    Licensee hereby agrees to indemnify the Company and its officers, directors, employees, agents, and representatives (“Indemnified Person”) from each and every demand, claim, loss, liability, or damage of any kind, including actual attorney’s/legal fees, whether in tort or contract, that may incur by reason of, or arising out of, any claim which is made by either the Licensee and/or any third party against the Indemnified Person with respect to any breach or violation of this Agreement by the Licensee or any claims based on Licensee’s and/or its client’s use of the Software Platform.

    1. Miscellaneous.
    • Governing Law: This Agreement is governed by and construed in accordance with the internal laws of United States of America without giving effect to any choice or conflict of law provision or rule that would require or permit the application of the laws of any other jurisdiction. Any disputes arising from or related to this Agreement or any Company Software or service shall be subject to the exclusive jurisdiction and venue of the courts situated in New York, and both Parties hereby consent to such jurisdiction and venue.
    • Force Majeure: The Company will not be responsible or liable to the Licensee, or deemed in default or breach hereunder by reason of any failure or delay in the performance of its obligations hereunder where such failure or delay is lockdowns, due to strikes, labor disputes, civil disturbances, riot, rebellion, invasion, pandemic, epidemic, hostilities, war, terrorist attack, embargo, natural disaster, acts of God, flood, fire, sabotage, fluctuations or non-availability of electrical power, heat, light, air conditioning or any other circumstances caused beyond the Company’s reasonable control (“Force Majeure Event”). It is hereby clarified that the Licensee’s payment obligation shall continue during the Force Majeure Event.
    • Notices: All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been given: (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally recognized overnight courier (receipt requested); (c) on the date sent by e-mail (with confirmation of transmission) if sent during normal business hours of the recipient, and on the next business day if sent after normal business hours of the recipient; or (d) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.
    • Entire Agreement: The terms and conditions of this Agreement, including its exhibits, constitutes the entire agreement between the parties with respect to the subject matter hereof, and merges and supersedes all prior and contemporaneous agreements, understandings, negotiations and discussions. Neither of the parties shall be bound by any conditions, definitions, warranties, understandings, or representations with respect to the subject matter hereof other than as expressly provided herein. The section headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. No oral explanation or oral information by either party hereto shall alter the meaning or interpretation of this Agreement. No amendments or modifications shall be effective unless in a writing signed by authorized representatives of both parties. These terms and conditions will prevail notwithstanding any different, conflicting or additional terms and conditions which may appear on any purchase order, acknowledgment or other writing not expressly incorporated into this Agreement.
    • Assignment:

    a. Licensee shall not assign or otherwise transfer any of its rights, or delegate or otherwise transfer any of its obligations or performance, under this Agreement, in each case whether voluntarily, involuntarily, by operation of law or otherwise, without Company’s prior written consent, which consent Company may give or withhold in its sole discretion. For purposes of the preceding sentence, and without limiting its generality, any merger, consolidation or reorganization involving Licensee (regardless of whether Licensee is a surviving or disappearing entity) will be deemed to be a transfer of rights, obligations or performance under this Agreement for which Company’s prior written consent is required. No delegation or other transfer will relieve Licensee of any of its obligations or performance under this Agreement. Any purported assignment, delegation or transfer in violation of this Clause 16.5 is void. The Company may assign or otherwise transfer all or any of its rights, or delegate or otherwise transfer all or any of its obligations or performance, under this Agreement without Licensee’s consent. This Agreement is binding upon and inures to the benefit of the parties hereto and their respective permitted successors and assigns.

    b. This Agreement is for the sole benefit of the parties hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer on any other Person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

    • Amendment and Waiver: This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party hereto. Failure or neglect by the Company to enforce at any time any of the provisions hereof shall not be construed nor shall be deemed to be a waiver of the Company’s rights hereunder nor in any way affect the validity of the whole or any part of this License nor prejudice the Company’s rights to take subsequent action.
    • Reservation of Rights and Remedies: The Company reserves all of its rights to proceed to enforce its rights in connection with all rights not expressly granted to the Licensee in this Agreement.
    • Severability: If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision shall to that extent be severed from the remaining terms, conditions and provisions which shall continue to be valid to the fullest extent permitted by law.
    • Interpretation: For purposes of this Agreement, (a) the words “include,” “includes” and “including” shall be deemed to be followed by the words “without limitation”; (b) the word “or” is not exclusive; and (c) the words “herein,” “hereof,” “hereby,” “hereto” and “hereunder” refer to this Agreement as a whole. Unless the context otherwise requires, references herein: (x) to Sections and Exhibits refer to the Sections of, and Exhibits attached to, this Agreement; (y) to an agreement, instrument or other document means such agreement, instrument or other document as amended, supplemented and modified from time to time to the extent permitted by the provisions thereof and (z) to a statute means such statute as amended from time to time and includes any successor legislation thereto and any regulations promulgated thereunder. This Agreement shall be construed without regard to any presumption or rule requiring construction or interpretation against the party drafting an instrument or causing any instrument to be drafted. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.
    • Independent Development: This Agreement does not preclude the Company from evaluating, acquiring from third parties not a party to this Agreement, independently developing or marketing similar technologies or products, or making and entering into similar arrangements with other companies. The Company is not restricted by this Agreement to make such products or technologies available to third parties.
    • Disclaimer: The Software Platform is subject to the Disclaimer set out in the Appendix V of this Agreement.

     

    Appendix IV : Privacy Policy

    The Customer can access the privacy policy of the Company at the following link: Privacy Policy

    Appendix V: Disclaimer

    1. All of the operating procedures with respect to the Software Platform have been designed based on the Company’s experience in working with hundreds of global family offices. Under no circumstances should any person using the Software Platform should make investment decisions based solely on the information setout therein. The Company is not a qualified financial advisor and the Licensee should not construe any information discussed herein to constitute investment advice. The information in the Software Platform is not meant to be, and should not be construed as advice or used for investment, financial planning, legal, accounting, or tax purposes. The Licensee agrees to consult with a registered investment advisor, which the Company is not, prior to making any investment/trading decision of any kind. No representation is being made that any account will or is likely to achieve profits or losses similar to those shown. It must be implemented as per individual family office requirements in consultation with the family office’s local accounting and legal professionals.
    2. The Software Platform is based upon information that is relevant while making investment decisions and the Company considers it reliable, but the Company does not represent that it is accurate or complete, and that it should be relied upon, as such. The Licensee should not rely solely on the information in making any investment. Rather, the Licensee should use the information only as a starting point for doing additional independent research in order to allow the Licensee to form its own opinion regarding investments. All recommendations, advice or opinions cited are the professional views of the Company. The Licensee must act upon them with due diligence.
    3. The Company is neither registered as a wealth advisor, wealth manager, investment advisor nor soliciting any investment in any jurisdiction. Further, the Company does not accept any responsibility or liability for the actions or inactions on the part of any individual or firm stemming from the information mentioned in the Software Platform. The Licensee is solely responsible for verifying the information as being appropriate for the Licensee’s use, including without limitation, seeking the advice of a qualified professional regarding any specific financial, legal, accounting, or tax questions that the Licensee may have.
    4. The Company makes no warranties and gives no assurances regarding the truth, timeliness, reliability, or good faith of any material/factual data in the Software Platform. The Company does not warrant that investment/trading methods or systems presented in the manual will result in profits or losses. The Company makes no guarantees as to the accurateness, quality, or completeness of the information and the Company shall not be responsible or liable for any errors, omissions, inaccuracies in the information or for Licensee’s reliance on the information Vis-à-vis the Software Platform.
  • Top