What Family Office Advisors Do That Most Don’t Know

02 Sep 2025

Uncover the hidden roles of family office advisors. Learn how they contribute beyond expectations.

Understanding Family Office Advisors

What is a family office advisor?

Generational wealth is rarely lost to bad investments. It is lost when families lack trusted guidance.

A family office advisor is more than a portfolio manager. As trusted advisors, they act in the best interests of the family, leveraging deep experience and specialized knowledge to guide decision-making. They sit at the intersection of wealth, governance, and legacy. Their role is to align investment strategy with tax planning, estate structures, and the family’s goals. Advisors also manage the family’s money with discipline, overseeing transactions, cash flow, and all monetary movements.

Key outcomes of their work:

Clarity in complexity: Simplify financial reporting across entities, assets, and currencies.
Control without chaos: Replace fragmented spreadsheets with a disciplined operating model.
Continuity across generations: Secure wealth preservation and prepare heirs for leadership.

Unlike private bankers or fund managers, advisors are independent. They answer to the family, not to products or quarterly targets. This independence makes them central to building successful family offices that endure beyond a single generation.

Roles and Responsibilities of Family Office Advisors

The role of a family office advisor extends far beyond investment. They provide a comprehensive approach that integrates financial, tax, and legacy planning.

Core Responsibilities

Investment advisory: Develop tailored investment strategies aligned with risk tolerance and family values.
Wealth management: Balance liquidity, private investments, and long-term asset growth.
Tax planning and compliance: Minimize tax leakage, manage filings, and enforce discipline.
Succession planning: Prepare the next generation to inherit both wealth and leadership.
Risk management: Identify, measure, and mitigate financial, operational, and reputational risks.
Family dynamics support: Facilitate family meetings, align members on shared goals, and address conflict.

What Families Gain

Direct access to trusted advisors who serve only their interests.
Holistic view of wealth, from bill pay to cyber security.
Strategic planning that secures long-term success and protects the family’s legacy.

The table below highlights the key service areas, what advisors actually do in each, and the tangible benefits to families:

Service Area	What Advisors Do	Benefit to Families
Integrated Oversight	Coordinate across investment managers, tax advisors, lawyers, and administrators	Ensures alignment of strategies, reduces duplication, and improves efficiency
Investment Strategy & Oversight	Develop investment policies, diversify across PE/VC/real estate/public markets, and monitor managers	Aligns portfolios with family goals and risk tolerance; enhances transparency
Tax & Compliance Coordination	Work with CPAs and legal counsel to manage filings, reporting calendars, and documentation	Minimizes penalties, improves efficiency, supports regulatory compliance
Family Governance & Dynamics	Facilitate family charters, decision protocols, and conflict resolution	Reduces disputes, strengthens trust, preserves family cohesion
Succession & Next-Gen Planning	Mentor heirs, stage leadership transitions, and coordinate estate and trust planning	Smooths intergenerational wealth transfer; embeds values and continuity
Administration (Bill Pay, Cash)	Handle bill pay, cash flow tracking, and recordkeeping	Improves accuracy, oversight, and accountability
Risk Management & Cybersecurity	Implement financial controls, stress tests, and cybersecurity protocols	Protects family capital, sensitive data, and reputation
Philanthropy & Legacy	Align giving with family mission; help design giving strategies and coordinate vehicle structures with external legal/tax advisors.	Enhances impact while maintaining compliance and tax efficiency
Multigenerational Advisory	Balance the needs of multiple generations, from liquidity to education and lifestyle	Supports long-term cohesion; prevents conflicts across generations

The Importance of Family Office Services

Family office services integrate investment oversight, tax planning, and governance discipline into one coordinated operating model. The result is clarity in place of complexity, and wealth that serves today’s needs while securing the goals of future generations.

Comprehensive Family Office Services Explained

Family office services span financial, administrative, and governance domains, each essential to long-term success.

Core Services Provided

Investment oversight: Track performance across public markets, private investments, and alternative assets with discipline.
Consolidated reporting: Deliver a single view of family wealth across entities, currencies, and geographies.
Cash administration: Manage inflows, bill pay, liquidity planning, and capital calls with precision and control.
Tax planning and compliance: Coordinate filings, optimize structures, and reduce tax leakage across jurisdictions.
External advisor coordination: Align legal, tax, and banking partners with the family’s operating strategy.
Risk management frameworks: Identify and mitigate exposures from markets, operations, and cyber threats.

The more complex the family’s assets, the greater the need for consolidation. Fragmented oversight creates blind spots and unmanaged risks.

Comprehensive family office services transform the office from a cost center into a family’s most strategic asset.

How Family Office Services Support Family Wealth

The purpose of family office services is not administration. It is to preserve and compound wealth across generations.

Advisors achieve this by aligning strategy, governance, and risk controls. The results are measurable:

Wealth preservation: Guard assets against tax erosion and legal disputes.
Wealth growth: Deploy capital into investment strategies that balance risk and return.
Generational continuity: Create succession plans that transfer wealth and leadership smoothly.
Legacy protection: Ensure the family’s values are carried forward into philanthropy and governance.

Suite of Services

Family office services provide that discipline. They centralize investment oversight, administration, and governance into a single operating model. Each service is designed to reduce risk, strengthen reporting, and align decisions with long-term family goals.

The difference between successful family offices and struggling ones is not access to investments. It is the quality of their services.

Investment Advisory and Wealth Management

An advisor’s first responsibility is protecting and growing capital. That requires more than chasing returns.

Family office advisors coordinate both discretionary and non-discretionary mandates, always aligned with the family’s investment policy. Portfolios are constructed against a defined risk budget and reviewed with clear governance protocols.

Core elements:

Investment strategy: Design asset allocation across public markets, private investments, and alternatives.
Wealth management discipline: Maintain liquidity, control costs, and optimize for tax efficiency.
Risk management: Stress test portfolios against downside scenarios to protect family wealth.

True wealth management is not return chasing. It is the discipline that sustains family wealth for generations.

Bill Pay and Financial Administration

Administrative complexity destroys as much wealth as poor investment strategy.

Centralizing bill pay and financial administration ensures that every obligation is tracked and every transaction reconciled. Families gain visibility into spending and avoid the reputational and financial risk of missed payments.

Core elements:

Cash management: Monitor inflows, outflows, and liquidity buffers.
Centralized bill pay: Streamline obligations across entities and jurisdictions.
Tax compliance coordination: Align reporting calendars with CPAs and external advisors.
Recordkeeping: Maintain precise audit trails for governance and dispute protection.

Holistic Approach to Family Dynamics

Disputes, succession struggles, and misaligned goals destroy value faster than volatility. Family office advisory services bring structure to family dynamics. Advisors create governance frameworks that balance authority, educate the next generation, and set protocols for decision making.

Core elements:

Family charters: Define values, rights, and responsibilities.
Meeting cadence: Regular family meetings to align decisions and reduce conflict.
Decision protocols: Clear processes for approving investments or distributions.
Education programs: Prepare the next generation for leadership and succession planning.

Families with Complex Needs

No two families manage wealth the same way. Complexity grows with each new generation, business line, or jurisdiction.

Family office advisors bring order to that complexity. They coordinate structures, services, and governance models so that even sprawling multigenerational families maintain clarity.

Common complex needs:

Multigenerational families: Multiple branches with different priorities.
Cross-border assets: Tax and regulatory rules that vary across geographies.
Family-owned businesses: Balancing operating company decisions with personal wealth goals, and addressing the complexities of establishing a family-owned business structure through expert assistance and strategic planning.
Unique needs: Philanthropy, lifestyle assets, or governance structures outside the norm.

Managing Family’s Legacy and Wealth Preservation

Family office services safeguard wealth across generations through coordinated planning and disciplined execution. Advisors integrate succession planning, trust and estate structures, liquidity strategies, and risk management frameworks into one operating model.

Core pillars of preservation:

Succession planning: Define leadership and inheritance protocols before crises emerge.
Trust and estate coordination: Align legal vehicles to shift appreciation out of taxable estates.
Liquidity planning: Ensure cash is available for distributions, taxes, and philanthropy.
Risk management: Shield assets from operational, financial, and cyber risks.

Families often assume preservation is passive. In reality, it requires constant coordination between tax, legal, and investment advisors. Legacy is not protected by chance. It is secured by disciplined structures that preserve family wealth long after the founders are gone.

Addressing Family Dynamics and Next Generation Planning

The hardest problems in family offices are rarely financial. They are human. Conflict, unclear roles, and unprepared heirs can destroy wealth faster than markets. Most families underestimate how fragile succession is. It is not a wealth transfer, but a leadership transfer. Preparing the next generation is not optional. It is the single most important investment a family can make in its own future.

Family office advisory services create systems that reduce conflict and prepare the next generation for stewardship.

Core approaches:

Education programs: Train heirs in investing, fiduciary duty, and governance.
Family councils: Provide structured forums for decision-making and shared values.
Internships and phased roles: Involve next-generation members in the office or business gradually.
Decision protocols: Ensure clarity on who has authority, how votes are cast, and how disputes are resolved.

Families, Family Offices, and Their Advisors

How Family Members Benefit from Family Office Advisors

Families often underestimate the value of an independent, trusted advisor. A family office advisor ensures that every member has clarity on the family’s financial picture, not just the patriarch.

Key benefits for family members:

Coordinated plan: Translate complex financial, tax, and legal advice into an integrated strategy the whole family can understand.
Independent oversight: Provide unbiased evaluation of investment managers, banks, and service providers.
Consolidated reporting: Deliver a single source of truth on assets, liabilities, and performance.
Family meetings: Facilitate structured discussions so that decisions reflect shared goals, not individual bias.

Family Office Advisory Services for Multigenerational Families

As families grow, so do their unique needs. A single structure rarely fits everyone.

Family office advisory services are designed to manage the complexity of multigenerational families. Advisors align the liquidity needs of older generations with the growth ambitions of younger heirs, while protecting the long-term vision.

How advisors support multigenerational families:

Governance frameworks: Define rules for distributions, voting rights, and decision-making.
Education and support: Train the next generation in investing, stewardship, and fiduciary duties.
Tailored risk management: Balance capital preservation for elders with higher-risk allocations for younger members.
Alignment with family’s goals: Ensure every decision ties back to the shared mission and values of the family.

Investment Strategies and Risk Management

Family office advisors ensure that every investment strategy is anchored in governance, risk controls, and long-term goals.

Developing a Successful Investment Strategy

A successful investment strategy begins with clarity. Families must document their objectives, constraints, and values in a formal Investment Policy Statement (IPS).

Core elements of strategy:

Investment objectives: Define return targets, liquidity needs, and preservation priorities.
Strategic asset allocation: Balance equities, fixed income, alternatives, and private investments.
Rebalancing discipline: Enforce rules that prevent emotional decisions during market cycles.
Manager selection: Use due diligence frameworks to appoint and monitor external managers.
Operating model alignment: Ensure the investment process integrates seamlessly with tax, legal, and reporting structures.

Families that manage investments without a structured strategy invite complexity and risk. Families that document and review strategy build resilience.

Risk Management in Family Offices

Risk cannot be eliminated, but it can be budgeted, monitored, and controlled.

Risk management in family offices extends beyond portfolio metrics. It includes liquidity planning, governance, and operational safeguards to protect assets and ensure continuity.

Core risk management tools:

Risk budgeting: Set risk allocations in line with family risk tolerance.
Liquidity ladders: Match cash flow needs to investment horizons.
Stress testing: Simulate adverse market scenarios to expose vulnerabilities.
Manager due diligence: Monitor concentration, counterparty, and operational risks.
Decision-making protocols: Link investment approvals to governance rules, not individual preferences.

Tax Planning and Compliance

Family office advisors position tax as a strategic discipline. By coordinating counsel, structures, and reporting, they ensure that family wealth compounds tax-efficiently while staying within regulatory boundaries. An effective tax strategy is less about loopholes and more about building durable structures that stand up to scrutiny.

Effective Tax Planning Strategies

Tax planning starts with design, not filing. Advisors must align estate strategies, trust vehicles, and entity structures with the family’s investment policy and governance framework.

Core planning levers:

Entity structuring: Choose the right mix of LLCs, partnerships, and trusts.
Estate strategies: Shift appreciation out of taxable estates to protect future generations.
Integrated approach: Coordinate legal, accounting, and reporting systems to reduce friction.
Holistic view: Consider philanthropy, family businesses, and lifestyle assets in the plan.
Knowledge sharing: Educate family members on the tax implications of distributions and transfers.

Tax efficiency is not a one-time event. It is a continuous discipline that adapts as laws, assets, and family needs evolve. Planning defines the playing field. Without it, wealth preservation becomes impossible.

Ensuring Tax Compliance in Family Offices

Compliance is where planning meets execution. For family office clients, that means ensuring every filing, calendar, and information flow is coordinated and documented.

How compliance is managed:

Regulatory calendars: Map obligations across jurisdictions and entities.
External partners: Engage CPAs, legal counsel, and in some cases, an independent firm for specialized audits.
Documentation discipline: Maintain audit-ready records for every entity.
Global coordination: Handle multi-jurisdiction reporting for families with cross-border assets.
Managing challenges: Anticipate issues like shifting regulations, reporting complexity, and the risk of penalties.

Succession Planning and Next Generation

Wealth transfer is only half the challenge. The real test is transferring leadership, focus, and values across generations. Families that prepare heirs for responsibility build continuity; those that do not often see wealth dissipate within decades.

Preparing the Next Generation for Leadership

Mentoring the next generation goes beyond financial literacy. It is about instilling stewardship, discipline, and the ability to lead.

How advisors prepare heirs:

Education: Programs on investing, fiduciary duties, and governance.
Structured roles: Councils, internships, and phased involvement.
Family meetings: Regular forums to practice decision-making in a safe environment.
Focus on long-term goals: Aligning heirs with the vision of preserving wealth and values across generations.
Life transitions: Helping successors balance personal aspirations with family responsibilities.

Succession Planning for Family-Owned Businesses

Family-owned businesses are the engine of many family offices. Their continuity requires careful planning and execution.

Key succession priorities:

Leadership pipeline: Identify and mentor potential successors early.
Team continuity: Retain professional managers who stabilize operations during transition.
Governance protocols: Define voting rights, authority, and dispute resolution.
Business and family alignment: Balance enterprise growth with the family’s long-term goals and values.
Crisis readiness: Prepare for unexpected life events such as illness or sudden exits.

Technology and Cyber Security

Family offices once relied on spreadsheets and fragmented tools. Today, rising scale, regulatory oversight, and increasing complexity demand a professional technology backbone.

Digital solutions today are built for both single-family offices and ultra-high net worth families. They deliver stronger data management, clearer portfolio visibility, and greater operational efficiency. Without a robust digital operating model, even successful families expose themselves to errors and risk.

Implementing Technology in Family Offices

A strong technology stack begins with design, not tools. Advisors lead technology planning to ensure that systems scale with the family’s needs.

Core components:

Data architecture: Standardize how entities, assets, and transactions are recorded.
Reporting systems: Deliver consolidated, audit-ready performance and tax reports.
Access controls: Control access for staff, external advisors, and family members.
Vendor management: Select and monitor fintech, custody, and accounting partners.
Integrated approach: Align systems with governance, compliance, and investment reporting.

Ensuring Cyber Security for Family Wealth

Cyber breaches targeting ultra-wealthy families are rising, from phishing attacks to ransomware.

Cybersecurity in a family office must be as robust as in any financial institution. It requires expertise, resources, and a coordinated team approach.

Key safeguards:

Access controls: Multi-factor authentication and least-privilege permissions.
Monitoring: Continuous oversight of systems and suspicious activity.
Vendor risk reviews: Assess custodians, banks, and third parties.
Incident response plans: Pre-defined playbooks for breaches and fraud attempts.
Knowledge training: Regular education sessions for staff and family members.

The Future of Family Office Advisory

The future of advisory lies in institutional discipline applied to private wealth.

Trends in Family Office Advisory Services

The next decade will see an acceleration of change. Family office advisors will adopt leading practices from institutional wealth managers while tailoring them to families’ unique needs.

Key trends shaping advisory:

Professionalization: Advisors acting with the same rigor as investment committees in large institutions.
Data and reporting: Enhanced dashboards that deliver real-time visibility across all assets.
Tech-enabled workflows: Automation for reconciliations, bill pay, and compliance tasks.
Collaborative models: Closer partnerships with lawyers, CPAs, and external specialists.
Integrated approach: Governance, investments, tax, and reporting treated as one coordinated system.

The Role of Family Office Advisors in Future Generations

As wealth passes to younger heirs, advisors will need to extend beyond numbers. Their role will center on education, governance, and stewardship.

How advisors will guide future generations:

Education: Preparing heirs in investing, fiduciary duties, and family governance.
Governance: Designing charters, councils, and protocols to prevent conflict.
Continuity: Ensuring the family’s long-term goals and values endure across generations.
Thought leadership: Sharing insights on emerging risks, sustainable investing, and new governance models.
Support systems: Building frameworks that help families institutionalize decision-making.

Conclusion: The Value of Family Office Advisors

Family office advisors are more than financial managers. They are architects of continuity — aligning investments, tax, and governance into a single system.

Their value lies in transforming family office services into discipline: protecting assets, managing risks, and safeguarding the family legacy.

For families with significant wealth, the right advisor ensures clarity today and resilience for the future.

With trusted advisors, families move beyond managing money. They build operating models that secure long-term success across generations.

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Upon expiration or earlier termination of this Agreement, the license granted hereunder shall also terminate, and Licensee shall cease using and destroy (to the extent reasonably practicable) all copies of the Software Platform. No expiration or termination shall affect Licensee’s obligation to pay all Licensee Fees that may have become due before such expiration or termination, or entitle Licensee to any refund, in each case except as set forth in Clause 11.3.

Limited Warranties, Exclusive Remedy and Disclaimer/Warranty Disclaimer.

The Company warrants that, during the Term, the Software will substantially contain the functionality described in the Documentation, and when properly accessed and used on a computer (as per requirements specified in the Documentation) and operated in accordance with the Documentation the Software shall substantially perform in accordance therewith. However, the Company does not represent or warrant that any and/or all errors will be corrected and that any and/or all incidents will be prevented or corrected.
The warranties expressly set forth in this Clause will not apply and will become null and void (i) if Licensee breaches any provision of this Agreement, and/or (ii) if Licensee and/or any Authorized User and/or any other Person to whom access to the Software is provided , whether or not in violation of this Agreement:
uses the Software Platform on or in connection with any hardware or software not specified in the Documentation, provided that the warranties in this Section shall continue to apply to Software that is installed or used on any hardware, software, configuration or operating system in accordance with the Documentation; or
misuses the Software, including any use of the Software other than as specified in the Documentation.
During the Term of this Agreement, if the Software fails to perform substantially in accordance with the Documentation, and such failure is not excluded from warranty pursuant to Clause 12.1, the Company will, at its sole option, use commercially reasonable efforts to repair the Software, provided that Licensee provides Company with all information which the Company requests to resolve the reported failure, including sufficient information to enable the Company to recreate such failure. Provided further that, the Licensee shall within 5 days after such failure has occurred, notify in writing to the Company informing about the failure. The Licensee acknowledges and agrees that the Software Platform may produce inaccurate results because of a failure or fault within the Software Platform for reasons not attributable to the Company or failure by Licensee to properly use and/or deploy the Software Platform. The Licensee assumes full and sole responsibility for any use of the Software Platform and bears the entire risk for failures or faults within the Software Platform on account of reasons not attributable to the Company. Licensee agrees that regardless of the cause of failure or fault or the form of any claim, the Company’s obligation if any shall be governed by this Agreement. Further, the Licensee acknowledges that the remedies set forth in this Clause 12.3 are Licensee’s sole remedies and Company’s sole liability with respect to the warranties provided in this Clause 12.
The software and documentation are provided to licensee on an “as is where is” basis and with all faults and defects without warranty of any kind other than as expressly set forth in this Clause 12. The Company, on its own behalf and on behalf of its affiliates expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the software and documentation, including all implied warranties of merchantability, fitness for a particular purpose, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the licensed Software Platform will meet the Licensee’s requirements, achieve any intended results, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.
The Licensee represents and warrants that it has due authorisations to enter into this Agreement and perform its obligations. Further, the Licensee represents and warrants that its is not barred under law, contractually or otherwise to enter into this Agreement and perform its obligations.

Limitation of liability

The Company and its affiliates, shall not be liable to the Licensee or to any third party for any use, interruption, delay or inability to use the software, lost revenues or profits, delays, interruption or loss of services, business or goodwill, loss or corruption of data, loss resulting from system or system service failure, malfunction or shutdown, failure to accurately transfer, read or transmit information, failure to update or provide correct information, system incompatibility or provision of incorrect compatibility information, or breaches in system security, or for any consequential, incidental, indirect, exemplary, special or punitive damages, whether arising out of or in connection with this agreement, breach of contract, tort (including negligence) or otherwise, regardless of whether such damages were foreseeable and whether or not the Licensee was advised of the possibility of such damages.
In no event will the Company’s and its affiliates’, collective aggregate liability under or in connection with this Agreement or its subject matter, under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability and otherwise, exceed the total amount paid to the Company under this agreement for immediately preceding three month period.

Export Regulation.

The Software Platform may be subject to US export control laws, including the US Export Administration Act and its associated regulations. The Licensee shall not, directly or indirectly, export, re-export or release the Software Platform to, or make the Software Platform accessible from, any jurisdiction or country to which export, re-export or release is prohibited by law, rule or regulation. The Licensee shall comply with all applicable federal laws, regulations and rules, and complete all required undertakings (including obtaining any necessary export license or other governmental approval), prior to exporting, re-exporting, releasing or otherwise making the Software Platform available outside the US.

Indemnification

Licensee hereby agrees to indemnify the Company and its officers, directors, employees, agents, and representatives (“Indemnified Person”) from each and every demand, claim, loss, liability, or damage of any kind, including actual attorney’s/legal fees, whether in tort or contract, that may incur by reason of, or arising out of, any claim which is made by either the Licensee and/or any third party against the Indemnified Person with respect to any breach or violation of this Agreement by the Licensee or any claims based on Licensee’s and/or its client’s use of the Software Platform.

Miscellaneous.

Governing Law: This Agreement is governed by and construed in accordance with the internal laws of United States of America without giving effect to any choice or conflict of law provision or rule that would require or permit the application of the laws of any other jurisdiction. Any disputes arising from or related to this Agreement or any Company Software or service shall be subject to the exclusive jurisdiction and venue of the courts situated in New York, and both Parties hereby consent to such jurisdiction and venue.
Force Majeure: The Company will not be responsible or liable to the Licensee, or deemed in default or breach hereunder by reason of any failure or delay in the performance of its obligations hereunder where such failure or delay is lockdowns, due to strikes, labor disputes, civil disturbances, riot, rebellion, invasion, pandemic, epidemic, hostilities, war, terrorist attack, embargo, natural disaster, acts of God, flood, fire, sabotage, fluctuations or non-availability of electrical power, heat, light, air conditioning or any other circumstances caused beyond the Company’s reasonable control (“Force Majeure Event”). It is hereby clarified that the Licensee’s payment obligation shall continue during the Force Majeure Event.
Notices: All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been given: (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally recognized overnight courier (receipt requested); (c) on the date sent by e-mail (with confirmation of transmission) if sent during normal business hours of the recipient, and on the next business day if sent after normal business hours of the recipient; or (d) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.
Entire Agreement: The terms and conditions of this Agreement, including its exhibits, constitutes the entire agreement between the parties with respect to the subject matter hereof, and merges and supersedes all prior and contemporaneous agreements, understandings, negotiations and discussions. Neither of the parties shall be bound by any conditions, definitions, warranties, understandings, or representations with respect to the subject matter hereof other than as expressly provided herein. The section headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. No oral explanation or oral information by either party hereto shall alter the meaning or interpretation of this Agreement. No amendments or modifications shall be effective unless in a writing signed by authorized representatives of both parties. These terms and conditions will prevail notwithstanding any different, conflicting or additional terms and conditions which may appear on any purchase order, acknowledgment or other writing not expressly incorporated into this Agreement.
Assignment:

a. Licensee shall not assign or otherwise transfer any of its rights, or delegate or otherwise transfer any of its obligations or performance, under this Agreement, in each case whether voluntarily, involuntarily, by operation of law or otherwise, without Company’s prior written consent, which consent Company may give or withhold in its sole discretion. For purposes of the preceding sentence, and without limiting its generality, any merger, consolidation or reorganization involving Licensee (regardless of whether Licensee is a surviving or disappearing entity) will be deemed to be a transfer of rights, obligations or performance under this Agreement for which Company’s prior written consent is required. No delegation or other transfer will relieve Licensee of any of its obligations or performance under this Agreement. Any purported assignment, delegation or transfer in violation of this Clause 16.5 is void. The Company may assign or otherwise transfer all or any of its rights, or delegate or otherwise transfer all or any of its obligations or performance, under this Agreement without Licensee’s consent. This Agreement is binding upon and inures to the benefit of the parties hereto and their respective permitted successors and assigns.

b. This Agreement is for the sole benefit of the parties hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer on any other Person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

Amendment and Waiver: This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party hereto. Failure or neglect by the Company to enforce at any time any of the provisions hereof shall not be construed nor shall be deemed to be a waiver of the Company’s rights hereunder nor in any way affect the validity of the whole or any part of this License nor prejudice the Company’s rights to take subsequent action.
Reservation of Rights and Remedies: The Company reserves all of its rights to proceed to enforce its rights in connection with all rights not expressly granted to the Licensee in this Agreement.
Severability: If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision shall to that extent be severed from the remaining terms, conditions and provisions which shall continue to be valid to the fullest extent permitted by law.
Interpretation: For purposes of this Agreement, (a) the words “include,” “includes” and “including” shall be deemed to be followed by the words “without limitation”; (b) the word “or” is not exclusive; and (c) the words “herein,” “hereof,” “hereby,” “hereto” and “hereunder” refer to this Agreement as a whole. Unless the context otherwise requires, references herein: (x) to Sections and Exhibits refer to the Sections of, and Exhibits attached to, this Agreement; (y) to an agreement, instrument or other document means such agreement, instrument or other document as amended, supplemented and modified from time to time to the extent permitted by the provisions thereof and (z) to a statute means such statute as amended from time to time and includes any successor legislation thereto and any regulations promulgated thereunder. This Agreement shall be construed without regard to any presumption or rule requiring construction or interpretation against the party drafting an instrument or causing any instrument to be drafted. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.
Independent Development: This Agreement does not preclude the Company from evaluating, acquiring from third parties not a party to this Agreement, independently developing or marketing similar technologies or products, or making and entering into similar arrangements with other companies. The Company is not restricted by this Agreement to make such products or technologies available to third parties.
Disclaimer: The Software Platform is subject to the Disclaimer set out in the Appendix V of this Agreement.

Appendix IV : Privacy Policy

The Customer can access the privacy policy of the Company at the following link: Privacy Policy

Appendix V: Disclaimer

All of the operating procedures with respect to the Software Platform have been designed based on the Company’s experience in working with hundreds of global family offices. Under no circumstances should any person using the Software Platform should make investment decisions based solely on the information setout therein. The Company is not a qualified financial advisor and the Licensee should not construe any information discussed herein to constitute investment advice. The information in the Software Platform is not meant to be, and should not be construed as advice or used for investment, financial planning, legal, accounting, or tax purposes. The Licensee agrees to consult with a registered investment advisor, which the Company is not, prior to making any investment/trading decision of any kind. No representation is being made that any account will or is likely to achieve profits or losses similar to those shown. It must be implemented as per individual family office requirements in consultation with the family office’s local accounting and legal professionals.
The Software Platform is based upon information that is relevant while making investment decisions and the Company considers it reliable, but the Company does not represent that it is accurate or complete, and that it should be relied upon, as such. The Licensee should not rely solely on the information in making any investment. Rather, the Licensee should use the information only as a starting point for doing additional independent research in order to allow the Licensee to form its own opinion regarding investments. All recommendations, advice or opinions cited are the professional views of the Company. The Licensee must act upon them with due diligence.
The Company is neither registered as a wealth advisor, wealth manager, investment advisor nor soliciting any investment in any jurisdiction. Further, the Company does not accept any responsibility or liability for the actions or inactions on the part of any individual or firm stemming from the information mentioned in the Software Platform. The Licensee is solely responsible for verifying the information as being appropriate for the Licensee’s use, including without limitation, seeking the advice of a qualified professional regarding any specific financial, legal, accounting, or tax questions that the Licensee may have.
The Company makes no warranties and gives no assurances regarding the truth, timeliness, reliability, or good faith of any material/factual data in the Software Platform. The Company does not warrant that investment/trading methods or systems presented in the manual will result in profits or losses. The Company makes no guarantees as to the accurateness, quality, or completeness of the information and the Company shall not be responsible or liable for any errors, omissions, inaccuracies in the information or for Licensee’s reliance on the information Vis-à-vis the Software Platform.