How Family Office Advisory Services Enhance Financial Strategies

02 Sep 2025

Explore how family office advisory services can enhance your financial strategies, offering structured solutions to meet your wealth goals effectively.

Understanding the Landscape of Family Office Advisory

What Are Family Office Advisory Services?

Family office advisory services are structured solutions that integrate investment strategy, tax planning, legal affairs, governance, and family dynamics into a single coordinated framework. They provide the oversight needed to align specialists, ensure compliance, and protect family wealth across generations.

While execution rests with licensed professionals, advisory ensures every decision fits within the family’s long-term strategy. Advisory functions also cover risk management and wealth preservation, giving family office advisors a mandate to keep structures resilient while guiding financial strategies.

The Role of a Family Office Advisor

A family office advisor is the coordinator of complex financial affairs. They connect investment managers, lawyers, tax counsel, and administrators so families can move with clarity rather than fragmentation. Their role goes beyond financial mechanics to include governance and family dynamics, creating protocols that guide decision-making, reduce disputes, and sustain continuity. The advisor is both strategist and steward, focused on keeping wealth and family goals aligned.

In practice, family office advisors play roles such as:

Investment oversight: ensuring allocations follow policy and risk controls.
Tax and legal coordination: working with CPAs and counsel on compliance and structuring.
Governance facilitation: setting decision frameworks that reduce conflict.
Succession guidance: preparing the next generation for ownership and leadership.
Wealth preservation: balancing growth with capital protection.

Models of Family Offices

Families choose different family office structures depending on their wealth, goals, and appetite for control. Each model balances cost, customization, and access to expertise in its own way.

Single Family Office: Built Around One Family’s Wealth

Single-family offices are dedicated entities created to manage the full scope of one family’s wealth. They give wealthy individuals complete control, with teams that focus on strategy, reporting, and governance.

Key features include:

Direct oversight of assets and investment strategy
Customized wealth management aligned to family needs
Support for succession planning and family governance
Preservation of the family’s legacy and private wealth

Benefits of Multi-Family Offices

A multi-family office serves several families under one structure. By pooling resources, clients gain scale and access to capabilities usually reserved for institutions.

Benefits of this model:

Shared infrastructure and reduced operating costs
Access to specialist advisors and experienced teams
Broader investment opportunities across asset classes
Direct access to reporting tools and performance oversight

The Outsourced Family Office Model

Some affluent families choose an outsourced model, engaging external advisors instead of building in-house teams. This provides flexibility without the burden of managing a standalone office.

Advantages include:

Flexible service menu across tax, legal, and investment needs
Access to wealth management expertise without full overhead
Scalable support for complex financial affairs across jurisdictions
Professional risk management and governance frameworks

Each operating model comes with distinct advantages and costs. This comparison highlights how single, multi, and outsourced family offices differ in practice.

Core Family Office Services and Advisory Functions

Family office advisory services cover more than administration. They bring together wealth management, governance, and risk oversight into an integrated approach that protects family wealth while meeting the unique needs of ultra-high-net-worth families. The goal is to create structures that sustain successful family offices and prepare future generations for continuity.

Advisory in Asset Management and Diversification

A core responsibility is setting investment policy and coordinating execution across asset classes. Advisors ensure allocations are implemented by licensed professionals and monitored regularly.

Key elements include:

Oversight of both public markets and direct investments
Diversification across private equity, venture capital, and alternative investments
Investment management that balances growth with liquidity
Tailored portfolios aligned with the family’s legacy and best interests

Tax Planning and Legal Affairs

Advisors work closely with CPAs, legal counsel, and trust services to ensure structures are tax-efficient and legally sound.

Typical focus areas:

Estate strategies that minimize tax exposure while securing long-term goals
Cross-border compliance and reporting for complex financial affairs
Structuring to support succession planning and governance protocols
Ongoing alignment between legal entities and the operating model

Risk Management and Wealth Preservation

Advisory functions also build frameworks to manage risks and preserve wealth. These practices keep capital resilient through market cycles.

Core practices include:

Liquidity ladders and stress tests to protect assets
Concentration limits to manage exposure
Holistic approach to balancing risk with opportunity
Integrated oversight that ensures both preservation and growth

Family Governance and Family Members Advisory

Strong governance is central to reducing conflict and aligning decisions with shared values. Advisors help families establish clear rules and structures.

Typical governance functions:

Family charters and protocols for decision making
Role definition for family members in business and financial affairs
Structured forums for managing family dynamics and shared responsibilities

Succession Planning and Next Generation Preparedness

Advisors play a vital role in preparing heirs and supporting smooth transitions. Planning is staged, deliberate, and rooted in education.

Key outcomes:

Preparing the next generation through financial literacy and governance training
Clear succession plans developed with estate and corporate counsel
Alignment of family-owned business strategy with long-term goals
Continuity of vision across multigenerational families

Managing Family Dynamics

Family dynamics can strengthen or weaken continuity. Advisors provide neutral guidance to address disputes and align interests.

Focus areas include:

Facilitating structured decision-making during transitions
Conflict resolution that protects relationships and assets
Supporting family members through education and shared governance practices

A Holistic Approach to Family Office Services

The most effective family office services integrate financial planning, governance, and investment oversight into one comprehensive approach. Advisory teams create an operating model that adapts to increasing complexity while supporting both wealth creation and preservation. By combining technical expertise with deep experience, advisors deliver sophisticated solutions tailored to each family’s unique needs.

Strategic Planning for Long-Term Family Wealth

Long-term success for family offices depends on more than managing assets. Strategic planning ties together governance, tax planning, and wealth management into one operating model. The objective is to protect family wealth, address unique needs, and ensure the family’s legacy extends across generations.

Comprehensive Strategic Frameworks

Advisors design roadmaps that integrate governance structures, tax strategies, and investment planning into a single framework. This comprehensive approach ensures wealthy individuals and their families make decisions in their best interests, balancing continuity with growth.

Key elements include:

Linking family governance with estate strategies and succession planning
Embedding tax planning into broader wealth management goals
Coordinating investment management and risk controls under one strategy
Providing support structures for clients with complex financial affairs

Advisory in Family-Owned Businesses

Family-owned businesses are often the cornerstone of private wealth. Advisors align the operating company with the broader family office strategy to ensure both financial and family goals are met.

Advisory functions typically cover:

Defining decision-making protocols between family members and management teams
Structuring ownership to support succession and governance
Integrating corporate growth with family wealth preservation goals
Applying leading practices to balance business expansion with legacy protection

Advisory for Alternative Investments

Alternative investments offer diversification but also carry risks that require oversight. Family office advisors help families evaluate and monitor opportunities across private markets, hedge funds, and direct investments.

Core areas of focus:

Identifying an investment strategy that matches the family’s risk profile
Assessing liquidity needs against long-term commitments
Coordinating access to nontraditional assets for wealthy individuals and families
Using sophisticated solutions to balance growth with the preservation of private wealth

Expanding the Advisory Role Beyond Finance

Family office advisory services are no longer limited to investments and tax planning. As families manage increasing complexity, advisors extend their role into technology, education, and social impact. These functions recognize that preserving family wealth requires more than numbers; it also demands a holistic view of risk, continuity, and purpose.

Technology and Cybersecurity in Family Offices

With sensitive data and large sums of money at stake, cybersecurity has become a priority. Advisors guide families in selecting providers, setting reporting standards, and embedding technology planning into the operating model.

Focus areas include:

Designing a reporting architecture that supports transparency for clients
Implementing permissioning and access controls for family members
Engaging vetted providers to run regular audits and cyber resilience tests
Integrating technology planning with financial oversight to reduce risks

Lifestyle and Concierge Services

Affluent families often expect support beyond core wealth management. Advisors coordinate property management, travel, and concierge services while ensuring privacy and vendor accountability.

Key outcomes:

Streamlined support for unique needs across multiple residences
Vendor oversight that protects the best interests of families
Efficient management of expenses so that money is tracked with clarity

Family Education Advisory

Preparing the next generation requires more than inheritance documents. Advisors build knowledge through structured education on governance, financial planning, and fiduciary duties.

Typical functions:

Teaching financial literacy and investment management basics
Running workshops on governance and decision-making for family members
Supporting multigenerational families as they define their shared values
Creating continuity by embedding knowledge transfer into succession planning

Philanthropy and Impact Advisory

Advisors also help families define their purpose beyond private wealth. Philanthropy and impact investments create a framework for giving that aligns legacy with measurable outcomes.

Key considerations:

Structuring charitable trusts and vehicles with tax and legal counsel
Defining impact investments that reflect family values and long-term vision
Ensuring governance structures support transparency and accountability
Balancing social goals with financial sustainability in family strategies

Balancing Tradition and Innovation- The Family Office Paradox

Family offices must balance the traditions that built private wealth with the innovation required to sustain it. Many family offices still rely on long-standing structures and decision processes, but clients increasingly expect professional standards and modern governance. The challenge is to honor legacy while adopting leading practices that support long-term resilience.

The paradox lies in preserving history while adapting to change. Families want continuity, but the demands of complex financial affairs require new tools and methods.

Key tensions include:

Preserving legacy while modernizing the operating model
Maintaining control while adopting external expertise
Protecting privacy while improving transparency for clients

Aligning Advisory Across Generations

Family members often have different views on business priorities and investment strategies. Advisors help bridge these perspectives so next-generation leaders inherit both wealth and decision frameworks.

Advisory functions typically focus on:

Aligning investment strategy with the family’s legacy and future goals
Teaching financial planning to support private wealth stewardship
Applying leading practices in governance and reporting
Building structures that allow succession planning without disruption

Family Meetings as Advisory Platforms

Family meetings provide a structured forum for discussion and decision-making. When run effectively, they create a holistic view of both wealth and relationships.

Effective meetings achieve:

Clear communication between family members and advisors
Education for next-generation leaders on family governance and financial affairs
Alignment on business direction and wealth management priorities
Shared accountability for risks, goals, and legacy commitments

Four Pillars of Successful Advisory

Successful family office services rest on four core pillars. Whether in single-family offices, multi-family office structures, or outsourced models, these principles give families and their clients a framework for continuity and resilience. Each pillar ensures that strategy is not fragmented and that decisions serve both present and future interests.

Governance

Strong governance brings order to complex structures. It defines who makes decisions, how conflicts are resolved, and how accountability is maintained.

Key practices include:

Establishing clear charters for family members and advisors
Creating decision-making protocols that align with long-term goals
Providing transparency for clients across entities and investments

Strategy

Advisory strategy ties together wealth management, tax planning, and business priorities into one cohesive plan. Without it, even strong investments lose impact.

Strategic functions focus on:

Designing comprehensive frameworks that integrate financial planning with family’s legacy
Aligning family office structures with broader business and investment strategy
Supporting multi-family office clients with scalable operating models

Risk Management

Every family office faces risks, from market volatility to succession disputes. A disciplined risk framework ensures that wealth is protected while opportunities are pursued.

Advisory functions here involve:

Identifying risks that threaten assets and continuity
Stress-testing structures to protect both private wealth and family businesses
Embedding resilience into investment strategy and governance processes

Technology Integration

Sophisticated and integrated technology is no longer optional for family offices. From reporting to cyber security, the right systems reduce errors, protect sensitive data, and improve oversight.

Advisory functions typically include:

Selecting platforms that integrate investment management and reporting
Embedding cybersecurity and technology planning into operations
Offering scalable solutions that meet the needs of clients across generations

The Future of Family Office Advisory Services

Family office advisory services are entering a new phase. Global investment strategies, regulatory pressure, and shifting family dynamics are reshaping how advisors work with clients. The next decade will reward those who combine sophisticated solutions with leading practices that anticipate increasing complexity.

Global Investment Strategies

Family offices are expanding beyond traditional portfolios. Direct investments and alternative investments are no longer optional but expected. Advisors are tasked with balancing private wealth preservation with growth across global markets. Those who design integrated frameworks that reflect both opportunity and risk will set the benchmark for successful family offices.

Regulation and Transparency

Regulatory scrutiny is rising. Tax planning, cross-border reporting, and compliance standards demand professional oversight. Advisors must embed governance and operating models that stand up to external review. This shift is moving family office services closer to institutional discipline while preserving the flexibility families require.

Evolving Family Dynamics

Generational change is perhaps the most powerful driver. Next-generation leaders expect a holistic view that combines financial planning with education, impact investments, and technology planning. Advisory teams that provide knowledge transfer, digital transparency, and support for family members across geographies will remain relevant.

The Road Ahead

The future will not be defined by scale alone. Many family offices will succeed by adopting practices usually associated with institutional investors while maintaining a focus on their family’s legacy. The winners will be advisors who:

Anticipate risks and design resilient structures
Offer clients direct access to global expertise and technology
Apply leading practices consistently across governance, tax, and strategy
Provide a comprehensive approach that aligns private wealth with purpose

← Back to Blogs

Asset Vantage Software Licensing Agreement

This is a binding legal agreement between the natural person or legal person (“Licensee” or “you”) agreeing to these terms of service (“Agreement”) and Asset Vantage Inc. (“Company” “us,” or “we”). This Agreement along with any other terms and policies referenced herein, and are incorporated herein by reference form an integral part hereof, as amended from time to time and constitute a legally binding agreement as of the Effective Date (as defined below). This Agreement is between the Company and you, either individually, or on behalf of your employer or any other entity which you represent (“you” or “your”). In case you represent your employer or another entity, you hereby represent that (i) you have full legal authority to bind your employer or such entity (as applicable) to this Agreement; and (ii) after reading and understanding this Agreement, you agree to the terms of this Agreement on behalf of your employer or the respective entity (as applicable), and this Agreement shall bind your employer or such entity (as the case may be). Please note that you are deemed as an Authorized User (defined below) representative of your employer or an entity (as applicable) if you are using your employer or an entity’s email address in registering into the service.

You acknowledge that this Agreement is binding, and you affirm and signify your consent to this Agreement, by either: (i) clicking on a button or checking a checkbox for the acceptance of this Agreement; or (ii) subscribing/registering for using or accessing the service, sites or any of our mobile application, whichever is earlier (the “Effective Date”).

If you do not agree to comply with, and be bound by, this Agreement or do not have authority to bind your employer or any other entity (as applicable), please do not accept the terms under this Agreement or access or use the service or the sites or any of our mobile application.

1. Definitions: For purposes of this Agreement, the following terms have the following meanings:

“Authorized Users” means the individual persons who are officers, employees or advisors to the Licensee (or who are Families or CPAs to Families) expressly authorized to use the Software by the Licensee pursuant to the license granted under this Agreement, provided that a User License may be reassigned from time to time by Licensee to a new Authorized User who is replacing a former Authorized User who is no longer permitted to use the Software.

“Confidential Information” Confidential Information shall include, but not be limited to:

- - any information provided by one Party to the other Party, or developed by one Party for the other Party within the framework of this Agreement, including credentials supplied by the Company to the Licensee to access the Software Platform;
  - all improvements, research, data, materials, products, technology, specifications, manuals, plans, samples, procedures, know-how, concepts, teaching or development techniques, intellectual property, pricing methods, formulas, other information not generally known outside of the Party and its affiliates, and other ideas related to the Party whether existing tangibly or intangibly in oral, written, electronic or other forms;
  - data collected during any sales effort;
  - names, identifying information, or other information regarding a Party’s customers, employees, independent contractors or other associates;
  - information generated or obtained in connection with the Parties’ pricing, proposals or contracts (including the provisions of this Agreement);
  - the Parties’ procedures, programs, guidelines or policies;
  - information designated in writing as “confidential”;
  - anything that any court or law of any jurisdiction governing the objects of this clause deems confidential or privileged, or
  - anything that, upon disclosure, could be detrimental to the interests of a Party or any of a Party’s clients, members, or employees, whether or not the Company identifies the information as confidential or privileged. Each Party acknowledges that the Confidential Information of the other Party constitutes valuable confidential and proprietary information.

However, neither Party’s Confidential Information shall include any information that:

- - was known by the receiving Party at the time of disclosure to it by the disclosing Party, or that is independently developed or discovered by the receiving Party, after disclosure by the disclosing party, without the aid, application or use of any item of the disclosing Party’s Confidential Information, as evidenced by written records;
  - is now or subsequently becomes, through no act or failure to act on the part of the receiving Party, generally known or available;
  - is disclosed to the receiving Party by a third party authorized to disclose it; or
  - is required by law or by court or administrative order to be disclosed; provided, that the receiving Party shall have first given prompt notice to the other Party of such required disclosure.

“Documentation” means user manuals, technical manuals and any other materials made available by Company, in electronic or other form, that describe the operation, use or technical specifications of the Software.

“Intellectual Property Rights” means any and all registered and unregistered rights granted, applied for or otherwise now or hereafter in existence under or related to any patent, copyright, trademark, trade secret, database protection or other intellectual property rights laws, and all similar or equivalent rights or forms of protection, in any part of the world.

“Person” means an individual, corporation, partnership, joint venture, limited liability company, governmental authority, unincorporated organization, trust, association or other entity.

“Software” means platform procured by the Licensee as software as a service (SaaS) and all modifications thereto from the Company. This includes any technical documentation, instructions, etc., regarding the software. The software also includes a series of instructions, rules, routines, or statements that allow or cause the software to perform a specific operation or series of operations, the recorded information comprising viewing design details, algorithms, processes, flow charts, formulas, related material that would enable the computer program to be produced or created, graphical interface, images, design materials, and scheme design.

“Term” has the meaning set forth in Clause 11 of this Agreement.

“Third Party” means any Person other than Licensee or Company.

Scope and Grant of License.

Subject to Licensee’s compliance with all terms and conditions set forth in this Agreement and regular payment of the License Fee, the Company hereby grants to the Licensee a non-exclusive, non-transferable, non-sub-licensable and revocable limited license during the Term to use, solely by and through its Authorized Users, the Software along with the Documentation (“Software Platform”), solely as set forth in this Clause 3. This license grants Licensee the right, to use and access the Software Platform in accordance with this Agreement which more particularly set out in Appendix III (“Scope”) and the Documentation. By entering into this Agreement, the Licensee agrees to be legally bound by its terms and conditions.

The Licensee acknowledges and agrees that pursuant to the license, the Licensee shall not acquire any ownership interest in the Software Platform or any other rights thereto other than to use the Software Platform in accordance with the license granted, and subject to all terms, conditions, and restrictions, under this Agreement. Further, the Licensee acknowledges and agrees that the Company has only granted the Licensee the license to use the Software Platform as per the terms of this Agreement and the Software Platform is not being sold to the Licensee.

License Fee. Licensee agrees to pay for the Software Platform a [monthly/annual] fee as set out in the Appendix I (“License Fee”) for the Term.

Use Restrictions.

- - Licensee shall not, and shall ensure its Authorized Users do not, either directly or indirectly:
  - provide any other Person, other than Authorized Users, with access to or use of the Software Platform;
  - modify, amend, translate, adapt or otherwise create derivative works or improvements, whether or not patentable, of the Software Platform or any part thereof;
  - combine the Software or any part thereof with, or incorporate the Software or any part thereof in, any other programs;
  - reverse engineer, disassemble, decompile, decode, modify, amend or otherwise attempt to derive or gain access to the source code of the Software or any part thereof;
  - remove, delete, alter or obscure any trademarks or any copyright, trademark, patent or other intellectual property or proprietary rights notices provided on or with the Software Platform, including any copy thereof;
  - rent, lease, lend, sell, sublicense, assign, distribute, publish, transfer or otherwise make available the Software Platform, or any features or functionality of the Software Platform, to any Third Party (other than Authorized Users) for any reason;
  - use the Software Platform in violation of any law, regulation or rule;
  - use the Software Platform for purposes of developing or assisting a third party in developing a competing software or platform, product or service or any other purpose that is to the Company’s commercial disadvantage.
  - use the Software for purposes of competitive analysis or the development of a competing software product or service or product having the same and/or similar function as the Software Platform.
  - This Agreement does not grant the Licensee any rights whatsoever in relation to the Company’s trademarks or service marks; and
  - The Licensee shall not use the Software Platform into any country in violation of any export control laws or regulations.

Responsibility for Use of Software.

- - The Licensee is responsible and liable for all uses of the Software Platform through access thereto provided by Licensee, directly or indirectly. Specifically, and without limiting the generality of the foregoing, the Licensee shall at all times be responsible and liable for all actions and omissions of the Authorised Users. If the Company at any time determines that the Licensee’s use of the Software is in excess of the Scope then:

a. The Licensee shall, within thirty (30) days following the date of Company’s written notification thereof, pay to Company the additional License Fees for such excess use. In determining the License Fee payable pursuant to the foregoing, unless Licensee can demonstrate otherwise by documentary evidence, all previously unknown excess use of the Software shall be deemed to have commenced on the commencement date of this Agreement and the rates for such licenses shall be determined without regard to any discount to which the Licensee may have been entitled had such use been properly licensed prior to its commencement (or deemed commencement); and

b. The Company reserves the right to forthwith terminate this Agreement and initiate the legal proceedings against the Licensee for breach of terms of this Agreement and recovery of the amounts due.

- - The Licensee shall use commercially reasonable efforts to safeguard the Software Platform from infringement, replication in any form, misappropriation, theft, misuse, or unauthorized access. Licensee shall promptly notify the Company if Licensee becomes aware of any violation of Company’s Intellectual Property Rights in the Software Platform.

Support Services.

- - Subject to Clause 8.1, during the Term of this Agreement, the Company may provide basic software support services described in the pricing proposal as set out in Appendix I.
  - The Company shall have a right to stop providing support services if the Licensee and/or any of it Authorised Users:
  - breach any of the terms of this Agreement; or
  - use the Software Platform in excess or not in accordance with the Scope
  - The Company may provide updates and maintenance on the Software at its sole discretion.

Collection and Use of Information.

- - Licensee acknowledges that Company may, directly or indirectly through the services of Third Parties, collect and store information regarding use of the Software and about equipment on which the Software is used or through which it otherwise is accessed and used, through the provision of support services.
  - Licensee agrees that the Company may use such information for any purpose related to any use of the Software by Licensee or on Licensee’s equipment, including but not limited to:
  - improving the performance of the Software; and
  - verifying Licensee’s compliance with the terms of this Agreement and enforcing the Company’s rights, including all Intellectual Property Rights in and to the Software.

Confidential Information.

- - In connection with the performance of the Parties’ obligations under this Agreement, each Party may provide to the other Party, and the other Party shall have access to, the first Party’s Confidential Information. Notwithstanding any other content of this Clause 9, Licensee hereby permits the Company to use the Licensee’s name in the Company’s marketing material to the limited extent of identifying the Licensee as a customer that uses the Software Platform.

- - Each Party shall exercise due care to prevent the unauthorized use or disclosure of the other Party’s Confidential Information, and shall not, without the other Party’s prior written consent: (a) use the other Party’s Confidential Information for any purpose other than performing its obligations under this Agreement; or (b) disclose or otherwise make available, directly or indirectly, any item of the other Party’s Confidential Information to any person or entity other than those employees, independent contractors, agents or investigators of such Party and/or its affiliated entities (collectively, “Representatives“) who reasonably need to know the same in the performance of such Party’s obligations under this Agreement, or in order to make decisions or render advice in connection therewith. Each party shall protect the confidentiality of the Confidential Information of the other party with the same degree of care, as such party uses to protect its own Confidential Information, and in no event, less than reasonable care. For the convenience of the Parties, each Party acknowledges that unless precluded in writing by the other Party, Confidential Information may be transmitted to a Party and/or its Representatives via the Internet.

- - In the event of an actual or threatened breach of the above confidentiality provisions, the non-breaching Party shall have no adequate remedy at law and shall be entitled to immediate injunctive and other equitable relief, without bond and without the necessity of showing actual money damages.

Intellectual Property Rights.

Licensee acknowledges and agrees that the Software Platform is provided by the Company under a non-exclusive, non-transferable, non-sub-licensable, revocable license. The Licensee shall not have any interest in the Software Platform including but not limited to any ownership interest in the Software Platform or any other rights thereto other than to use the same in accordance with the terms of this Agreement. The Company reserves and retains its entire right, title and interest in the Software Platform and all Intellectual Property Rights arising out of or relating to the Software Platform. The Licensee shall use all efforts to safeguard the Software Platform from infringement, misappropriation, theft, misuse or unauthorized access. The Licensee shall promptly notify the Company if the Licensee becomes aware of any violation of the Company’s Intellectual Property Rights in the Software Platform and fully cooperate with the Company in any legal action taken by Company to enforce its Intellectual Property Rights. The Licensee acknowledges and agrees that the Licensee, and not the Company, shall be solely responsible for the investigation, defense, settlement and discharge of any intellectual property infringement claim or suit, or any other harm or damages resulting from Licensee’s use of or access to the Software Platform.

Term and Termination.

This Agreement and the license granted hereunder shall remain in effect for the term set forth in the order form as set out in Appendix I. The license is valid for a period of 12 months from the date of activation (“Term”) unless otherwise indicated in the order form as set out in Appendix I. This Agreement will renew automatically for another twelve month period at the expiration date (“Extended Term”) unless the Licensee provides a written notice of termination sixty (60) days prior to the date of expiry of the License.
Without prejudice to any other rights or remedies and notwithstanding anything contained in Clause 11.1 above, the Company shall have an unfettered right to terminate this Agreement at any time upon Licensee’s failure to comply with all the terms and conditions of this Agreement.
Company may terminate this Agreement, effective immediately, if the Licensee files itself, or any other Person has filed against the Licensee (and fails to obtain a dismissal within sixty (60) days thereof), a petition for voluntary or involuntary bankruptcy or pursuant to any other insolvency law, makes or seeks to make a general assignment for the benefit of its creditors or applies for, or consents to, the appointment of a trustee, receiver or custodian for a substantial part of its property.
Upon expiration or earlier termination of this Agreement, the license granted hereunder shall also terminate, and Licensee shall cease using and destroy (to the extent reasonably practicable) all copies of the Software Platform. No expiration or termination shall affect Licensee’s obligation to pay all Licensee Fees that may have become due before such expiration or termination, or entitle Licensee to any refund, in each case except as set forth in Clause 11.3.

Limited Warranties, Exclusive Remedy and Disclaimer/Warranty Disclaimer.

The Company warrants that, during the Term, the Software will substantially contain the functionality described in the Documentation, and when properly accessed and used on a computer (as per requirements specified in the Documentation) and operated in accordance with the Documentation the Software shall substantially perform in accordance therewith. However, the Company does not represent or warrant that any and/or all errors will be corrected and that any and/or all incidents will be prevented or corrected.
The warranties expressly set forth in this Clause will not apply and will become null and void (i) if Licensee breaches any provision of this Agreement, and/or (ii) if Licensee and/or any Authorized User and/or any other Person to whom access to the Software is provided , whether or not in violation of this Agreement:
uses the Software Platform on or in connection with any hardware or software not specified in the Documentation, provided that the warranties in this Section shall continue to apply to Software that is installed or used on any hardware, software, configuration or operating system in accordance with the Documentation; or
misuses the Software, including any use of the Software other than as specified in the Documentation.
During the Term of this Agreement, if the Software fails to perform substantially in accordance with the Documentation, and such failure is not excluded from warranty pursuant to Clause 12.1, the Company will, at its sole option, use commercially reasonable efforts to repair the Software, provided that Licensee provides Company with all information which the Company requests to resolve the reported failure, including sufficient information to enable the Company to recreate such failure. Provided further that, the Licensee shall within 5 days after such failure has occurred, notify in writing to the Company informing about the failure. The Licensee acknowledges and agrees that the Software Platform may produce inaccurate results because of a failure or fault within the Software Platform for reasons not attributable to the Company or failure by Licensee to properly use and/or deploy the Software Platform. The Licensee assumes full and sole responsibility for any use of the Software Platform and bears the entire risk for failures or faults within the Software Platform on account of reasons not attributable to the Company. Licensee agrees that regardless of the cause of failure or fault or the form of any claim, the Company’s obligation if any shall be governed by this Agreement. Further, the Licensee acknowledges that the remedies set forth in this Clause 12.3 are Licensee’s sole remedies and Company’s sole liability with respect to the warranties provided in this Clause 12.
The software and documentation are provided to licensee on an “as is where is” basis and with all faults and defects without warranty of any kind other than as expressly set forth in this Clause 12. The Company, on its own behalf and on behalf of its affiliates expressly disclaims all warranties, whether express, implied, statutory or otherwise, with respect to the software and documentation, including all implied warranties of merchantability, fitness for a particular purpose, and warranties that may arise out of course of dealing, course of performance, usage or trade practice. Without limitation to the foregoing, the Company provides no warranty or undertaking, and makes no representation of any kind that the licensed Software Platform will meet the Licensee’s requirements, achieve any intended results, operate without interruption, meet any performance or reliability standards or be error free or that any errors or defects can or will be corrected.
The Licensee represents and warrants that it has due authorisations to enter into this Agreement and perform its obligations. Further, the Licensee represents and warrants that its is not barred under law, contractually or otherwise to enter into this Agreement and perform its obligations.

Limitation of liability

The Company and its affiliates, shall not be liable to the Licensee or to any third party for any use, interruption, delay or inability to use the software, lost revenues or profits, delays, interruption or loss of services, business or goodwill, loss or corruption of data, loss resulting from system or system service failure, malfunction or shutdown, failure to accurately transfer, read or transmit information, failure to update or provide correct information, system incompatibility or provision of incorrect compatibility information, or breaches in system security, or for any consequential, incidental, indirect, exemplary, special or punitive damages, whether arising out of or in connection with this agreement, breach of contract, tort (including negligence) or otherwise, regardless of whether such damages were foreseeable and whether or not the Licensee was advised of the possibility of such damages.
In no event will the Company’s and its affiliates’, collective aggregate liability under or in connection with this Agreement or its subject matter, under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability and otherwise, exceed the total amount paid to the Company under this agreement for immediately preceding three month period.

Export Regulation.

The Software Platform may be subject to US export control laws, including the US Export Administration Act and its associated regulations. The Licensee shall not, directly or indirectly, export, re-export or release the Software Platform to, or make the Software Platform accessible from, any jurisdiction or country to which export, re-export or release is prohibited by law, rule or regulation. The Licensee shall comply with all applicable federal laws, regulations and rules, and complete all required undertakings (including obtaining any necessary export license or other governmental approval), prior to exporting, re-exporting, releasing or otherwise making the Software Platform available outside the US.

Indemnification

Licensee hereby agrees to indemnify the Company and its officers, directors, employees, agents, and representatives (“Indemnified Person”) from each and every demand, claim, loss, liability, or damage of any kind, including actual attorney’s/legal fees, whether in tort or contract, that may incur by reason of, or arising out of, any claim which is made by either the Licensee and/or any third party against the Indemnified Person with respect to any breach or violation of this Agreement by the Licensee or any claims based on Licensee’s and/or its client’s use of the Software Platform.

Miscellaneous.

Governing Law: This Agreement is governed by and construed in accordance with the internal laws of United States of America without giving effect to any choice or conflict of law provision or rule that would require or permit the application of the laws of any other jurisdiction. Any disputes arising from or related to this Agreement or any Company Software or service shall be subject to the exclusive jurisdiction and venue of the courts situated in New York, and both Parties hereby consent to such jurisdiction and venue.
Force Majeure: The Company will not be responsible or liable to the Licensee, or deemed in default or breach hereunder by reason of any failure or delay in the performance of its obligations hereunder where such failure or delay is lockdowns, due to strikes, labor disputes, civil disturbances, riot, rebellion, invasion, pandemic, epidemic, hostilities, war, terrorist attack, embargo, natural disaster, acts of God, flood, fire, sabotage, fluctuations or non-availability of electrical power, heat, light, air conditioning or any other circumstances caused beyond the Company’s reasonable control (“Force Majeure Event”). It is hereby clarified that the Licensee’s payment obligation shall continue during the Force Majeure Event.
Notices: All notices, requests, consents, claims, demands, waivers and other communications hereunder shall be in writing and shall be deemed to have been given: (a) when delivered by hand (with written confirmation of receipt); (b) when received by the addressee if sent by a nationally recognized overnight courier (receipt requested); (c) on the date sent by e-mail (with confirmation of transmission) if sent during normal business hours of the recipient, and on the next business day if sent after normal business hours of the recipient; or (d) on the third day after the date mailed, by certified or registered mail, return receipt requested, postage prepaid.
Entire Agreement: The terms and conditions of this Agreement, including its exhibits, constitutes the entire agreement between the parties with respect to the subject matter hereof, and merges and supersedes all prior and contemporaneous agreements, understandings, negotiations and discussions. Neither of the parties shall be bound by any conditions, definitions, warranties, understandings, or representations with respect to the subject matter hereof other than as expressly provided herein. The section headings contained in this Agreement are for reference purposes only and shall not affect in any way the meaning or interpretation of this Agreement. No oral explanation or oral information by either party hereto shall alter the meaning or interpretation of this Agreement. No amendments or modifications shall be effective unless in a writing signed by authorized representatives of both parties. These terms and conditions will prevail notwithstanding any different, conflicting or additional terms and conditions which may appear on any purchase order, acknowledgment or other writing not expressly incorporated into this Agreement.
Assignment:

a. Licensee shall not assign or otherwise transfer any of its rights, or delegate or otherwise transfer any of its obligations or performance, under this Agreement, in each case whether voluntarily, involuntarily, by operation of law or otherwise, without Company’s prior written consent, which consent Company may give or withhold in its sole discretion. For purposes of the preceding sentence, and without limiting its generality, any merger, consolidation or reorganization involving Licensee (regardless of whether Licensee is a surviving or disappearing entity) will be deemed to be a transfer of rights, obligations or performance under this Agreement for which Company’s prior written consent is required. No delegation or other transfer will relieve Licensee of any of its obligations or performance under this Agreement. Any purported assignment, delegation or transfer in violation of this Clause 16.5 is void. The Company may assign or otherwise transfer all or any of its rights, or delegate or otherwise transfer all or any of its obligations or performance, under this Agreement without Licensee’s consent. This Agreement is binding upon and inures to the benefit of the parties hereto and their respective permitted successors and assigns.

b. This Agreement is for the sole benefit of the parties hereto and their respective successors and permitted assigns and nothing herein, express or implied, is intended to or shall confer on any other Person any legal or equitable right, benefit or remedy of any nature whatsoever under or by reason of this Agreement.

Amendment and Waiver: This Agreement may only be amended, modified or supplemented by an agreement in writing signed by each party hereto. Failure or neglect by the Company to enforce at any time any of the provisions hereof shall not be construed nor shall be deemed to be a waiver of the Company’s rights hereunder nor in any way affect the validity of the whole or any part of this License nor prejudice the Company’s rights to take subsequent action.
Reservation of Rights and Remedies: The Company reserves all of its rights to proceed to enforce its rights in connection with all rights not expressly granted to the Licensee in this Agreement.
Severability: If any term or provision of this Agreement is invalid, illegal or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision shall to that extent be severed from the remaining terms, conditions and provisions which shall continue to be valid to the fullest extent permitted by law.
Interpretation: For purposes of this Agreement, (a) the words “include,” “includes” and “including” shall be deemed to be followed by the words “without limitation”; (b) the word “or” is not exclusive; and (c) the words “herein,” “hereof,” “hereby,” “hereto” and “hereunder” refer to this Agreement as a whole. Unless the context otherwise requires, references herein: (x) to Sections and Exhibits refer to the Sections of, and Exhibits attached to, this Agreement; (y) to an agreement, instrument or other document means such agreement, instrument or other document as amended, supplemented and modified from time to time to the extent permitted by the provisions thereof and (z) to a statute means such statute as amended from time to time and includes any successor legislation thereto and any regulations promulgated thereunder. This Agreement shall be construed without regard to any presumption or rule requiring construction or interpretation against the party drafting an instrument or causing any instrument to be drafted. The headings in this Agreement are for reference only and do not affect the interpretation of this Agreement.
Independent Development: This Agreement does not preclude the Company from evaluating, acquiring from third parties not a party to this Agreement, independently developing or marketing similar technologies or products, or making and entering into similar arrangements with other companies. The Company is not restricted by this Agreement to make such products or technologies available to third parties.
Disclaimer: The Software Platform is subject to the Disclaimer set out in the Appendix V of this Agreement.

Appendix IV : Privacy Policy

The Customer can access the privacy policy of the Company at the following link: Privacy Policy

Appendix V: Disclaimer

All of the operating procedures with respect to the Software Platform have been designed based on the Company’s experience in working with hundreds of global family offices. Under no circumstances should any person using the Software Platform should make investment decisions based solely on the information setout therein. The Company is not a qualified financial advisor and the Licensee should not construe any information discussed herein to constitute investment advice. The information in the Software Platform is not meant to be, and should not be construed as advice or used for investment, financial planning, legal, accounting, or tax purposes. The Licensee agrees to consult with a registered investment advisor, which the Company is not, prior to making any investment/trading decision of any kind. No representation is being made that any account will or is likely to achieve profits or losses similar to those shown. It must be implemented as per individual family office requirements in consultation with the family office’s local accounting and legal professionals.
The Software Platform is based upon information that is relevant while making investment decisions and the Company considers it reliable, but the Company does not represent that it is accurate or complete, and that it should be relied upon, as such. The Licensee should not rely solely on the information in making any investment. Rather, the Licensee should use the information only as a starting point for doing additional independent research in order to allow the Licensee to form its own opinion regarding investments. All recommendations, advice or opinions cited are the professional views of the Company. The Licensee must act upon them with due diligence.
The Company is neither registered as a wealth advisor, wealth manager, investment advisor nor soliciting any investment in any jurisdiction. Further, the Company does not accept any responsibility or liability for the actions or inactions on the part of any individual or firm stemming from the information mentioned in the Software Platform. The Licensee is solely responsible for verifying the information as being appropriate for the Licensee’s use, including without limitation, seeking the advice of a qualified professional regarding any specific financial, legal, accounting, or tax questions that the Licensee may have.
The Company makes no warranties and gives no assurances regarding the truth, timeliness, reliability, or good faith of any material/factual data in the Software Platform. The Company does not warrant that investment/trading methods or systems presented in the manual will result in profits or losses. The Company makes no guarantees as to the accurateness, quality, or completeness of the information and the Company shall not be responsible or liable for any errors, omissions, inaccuracies in the information or for Licensee’s reliance on the information Vis-à-vis the Software Platform.